Performance Marketing

Imagine you’re a beginner attempting to climb a steep mountain. Would you prefer: To carve out a new path (while unsure of what’s ahead) or Follow a well-marked trail laid out by a seasoned climber who’s already reached the top? Seems like a pretty obvious answer, right? The seasoned climber (in the example above) has probably already weathered the storms, …

Ever heard Milan Kundera’s words? He said business has two parts – the cool stuff (innovation) and the cash-making stuff (marketing). Image credit: azquotes.com As bloggers, we tend to be great at the cool stuff – cranking out awesome content like nobody’s business. But what about the cash-making part? That’s where affiliate marketing enters the chat. It’s like a secret …