Do you need a website for your business https://moridomdigital.com Get started today! Tue, 05 Jul 2022 09:05:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 https://moridomdigital.com/wp-content/uploads/2019/05/cropped-MORIDOM-new-wordmark-1-32x32.png Do you need a website for your business https://moridomdigital.com 32 32 You can make money writing online. Here is how. https://moridomdigital.com/you-can-make-money-writing-online-here-is-how/ https://moridomdigital.com/you-can-make-money-writing-online-here-is-how/#respond Tue, 05 Jul 2022 09:05:03 +0000 https://moridomdigital.com/?p=4748 Read More »You can make money writing online. Here is how.]]> You can make money writing online. Here is how.

1. Medium website

I’ve made over $9,000 in two years occasionally publishing articles on Medium. It’s a great side hustle that requires zero investment.

You have to register on Medium, join the partner program and start writing. Medium pays based on the member reading time and for the referrals.

You can see how much Medium paid me for the past months below.

If you want to learn more about Medium writing, here is my in-depth guide with tips and proven-to-work strategies.

2. Sell ebooks

Write an ebook, format it in Canva, and sell it on Gumroad.

You don’t have to be a writer to create an ebook. You shouldn’t necessarily be an expert. You can share your professional or personal experience in an ebook that can help your readers solve their problems.

I transformed one of my most popular blog posts into a 50-page beginner guide on how to hit Google front page. It took me a week to create an ebook, prepare the sales page on Gumroad and start selling an ebook.

In the first three months, I’ve made $479+ from selling an ebook with almost zero promotion. Here is the proof:

More ideas

  • Start ghostwriting
  • Offer consulting services
  • Try Upwork
  • Create and sell an online course
  • Start an affiliate site

All these ideas work, but they require dedication and consistency.

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10 Reasons Why Website Maintenance Is Important https://moridomdigital.com/10-reasons-why-website-maintenance-is-important-2/ https://moridomdigital.com/10-reasons-why-website-maintenance-is-important-2/#respond Thu, 30 Jun 2022 10:27:04 +0000 https://moridomdigital.com/?p=4740 Read More »10 Reasons Why Website Maintenance Is Important]]> Website Maintenance

Not only do you need a website for advertising the products and services that your business offers, you also need it to build your brand image and get customer reviews or feedback. Many business owners and CEOs often think that website development is a one-time project, but they are so wrong – a website is forever a work-in-progress. 

Your website is an important asset required for the smooth running of your business and the digital space keeps rapidly changing, your website requires regular updates and routine maintenance so that it can perform optimally all year round.

Here are 10 reasons why you should include website maintenance in your website development budget and why you should ensure that you hire a working website maintenance team for your business.

Website Maintenance
  1. Regular Content Updates

It is very important that the content on your website is regularly updated through periodic website maintenance so that your site’s visitors can keep coming back. A regular update of relevant content does not only make your website more interesting, it also helps your site rank high in Internet search.

Routine website maintenance gives you a great opportunity to fine-tune your content, so you can review your keywords and phrases to grab the interests of your site’s visitors and ultimately generate more leads and increase conversion rates.

Examples of contents to regularly update on your website include the company news section – where you get to mention the latest news about your organisation, such as promotions, appointments, awards and honors etc., giveaway or contest – give a service or product away so you can generate more traffic for your website and use it as a promotional campaign.

  1. Security and Protection

Because hackers are always at large looking for websites with security gaps or vulnerabilities to exploit, it is suggested that you have a capable website maintenance team in place to perform periodical maintenance so they can spot bugs on your site and promptly fix them to forestall attacks.

With the service of a website maintenance team, you will be able to keep your website software updated to latest versions and also install any available security patches. They will also help you to remove any infection or threat if your website gets affected.

Website maintenance strategies may also include, using strong and secure passwords, removing old and outdated applications and backups and ensuring that no sensitive temporary files are available on your site.

  1. Working Backup

By having and following a regular website maintenance schedule, it allows you to have a reliable backup in case your system crashes or something else happens to your website’s source program. It is easier to recover with a working backup than it is to have to start building up your website again from scratch.

Hence, professional website maintenance teams usually back up two website elements: the source code (Javascript, PHP, HTML, CSS codes and other plugins) after every update, and the website’s content – such as text, images, video or audio files. This is necessary in order to prevent loss of files, plugins and/or content.

  1. New Products and Services

If your company has reviewed or rolled out some new products and services, then it is important that you list these new offers and exciting features online. This is a way to stay in business and keep your company in the competitive market. Without regular website maintenance and flexible website development strategies, you’ll likely have outdated and unavailable offers listed on your website to the disgust of your visitors and prospective customers.

  1. Compatibility with New Technology

The Internet is a rapidly-evolving space as new techniques and technologies are being rolled up and implemented for a better user experience. So, it is required for companies with online presence to regularly review the compatibility of their websites with the latest technologies.

For example, users might have challenges while trying to access your website from their mobile devices if you do not have a mobile-friendly website. However, website maintenance teams need to regularly review their use of Internet technologies and techniques to implement the latest technologies that will make the website compatible and working properly on all devices.

  1. Cost Savings

Should any mishap befall your website – maybe it gets hacked and you do not have a backup to restore it – that means every dime you spend on website development just went down the drain, and you’ll need to hire the service of another website development expert to build a new website, which is extra cost in your budget.

The hit of your website’s downtime could especially take a huge toll on your brand if you run a business that heavily depends on online presence for getting new leads or sell products. That amounts to losses and loss of competitive advantage that could have been rightly prevented if you can hire an adroit website maintenance team to promptly fix all errors and bugs on your site.

  1. Improved User Experience

Lead generation and improved conversion rates are a product of an effective website maintenance plan overseen by a competent maintenance team.

It is important that your website meets the visitor’s expectations. This means that strategies to improve user experience and eventually transform to conversion should be done regularly on your website. A poorly functioning website is bad for the brand image you want to sell to new clients, as well as to your existing clients and customers. So, hiring a website maintenance team can help you fix technical issues like page loading errors, broken links, poor grammar, spelling errors and other issues that may arise eventually after website development.

  1. Proper Monitoring and Tracking

When you dedicate appropriate time and resources to website maintenance, you can properly track if you are still in line with your online marketing goals. Checking the metrics of your website gives you an insight into the progress of your campaigns so you can decide on the next strategy or plans to implement.

If you are behind on your sales goals through your website, that implies that you need to revamp your website development techniques and implement new strategies to help you meet your sales target, but you may never know this without website maintenance handled by a competent maintenance team.

  1. Promotion of Brand Image

Many business owners do not really see the necessity for website maintenance or the importance of hiring a maintenance team to oversee it. Do not forget that your website and its performance ultimately shape how people perceive and rate your corporate image.

Your website’s performance, its loading speed and other variables all depend on the quality and integrity of the domain host, and contents and plugins & themes – keeping your website’s software, themes and plugins up to date affects the overall performance and ensures your website is performing at its best, while also optimising the user experience.

Hence, if your website is not up-to-date with the latest technologies and trends, visitors will definitely question the quality of the services you are offering. Should your website not meet the standards expected of a professional site, your customers will go elsewhere.

On the other hand, if you periodically review and keep your website development techniques up to date, visitors will be thrilled with your content and trust your business for integrity and accountability.

  1. Compatibility with Latest Algorithms and Tools

Search engines usually rate sites that are fast, error free, well maintained and contain fresh content high in their rankings. So, when you regularly update and maintain your website, your website climbs up in the search results.

In order to optimise your SEO rankings, adequate website maintenance will help you adjust to the demands of dynamic search engine algorithms. Hence, including website maintenance as part of your website development campaign helps you to position your website and business for better hits.

Why You Should Hire a Website Maintenance Team

Now that you know that website maintenance as important for a business as website development, this will be a good point to discuss the benefits of paying for the services of a maintenance team. Even though you can assume these responsibilities yourself, paying a professional website maintenance agency will be more beneficial in many ways as listed below.

  1. Since you’re hiring a maintenance team who specializes in this field, you can bank on their expertise because they know what to look for, what to expect and how to fix it.
  2. One of the most important advantages of hiring a maintenance team for your business website is that you can focus totally on other areas of your business without having to worry about your website at all. This means that you can concentrate on increasing your business productivity and efficiency rest assured that your website is in safe hands. Then, you would be able to generate enough revenues to cover the maintenance fees.
  3. Outsourcing your website maintenance is cost-effective and the package will be according to your company’s budget. You usually won’t have to break the bank to get a suitable package for your website.

If you have read this whole article, you now know why website development is not just enough, you need to maintain your website too. And if you don’t have the time or skills needed to maintain your site yourself, it’s best to employ the services of a maintenance team. You have a lot to gain from regular website maintenance than not doing it at all.

]]>
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10 Reasons Why Website Maintenance Is Important https://moridomdigital.com/10-reasons-why-website-maintenance-is-important/ https://moridomdigital.com/10-reasons-why-website-maintenance-is-important/#respond Thu, 12 May 2022 13:59:10 +0000 https://moridomdigital.com/?p=4666 Read More »10 Reasons Why Website Maintenance Is Important]]> Not only do you need a website for advertising the products and services that your business offers, you also need it to build your brand image and get customer reviews or feedback. Many business owners and CEOs often think that website development is a one-time project, but they are so wrong – a website is forever a work-in-progress. 

Your website is an important asset required for the smooth running of your business and the digital space keeps rapidly changing, your website requires regular updates and routine maintenance so that it can perform optimally all year round.

Here are 10 reasons why you should include website maintenance in your website development budget and why you should ensure that you hire a working website maintenance team for your business.

Website Maintenance
  1. Regular Content Updates

It is very important that the content on your website is regularly updated through periodic website maintenance so that your site’s visitors can keep coming back. A regular update of relevant content does not only make your website more interesting, it also helps your site rank high in Internet search.

Routine website maintenance gives you a great opportunity to fine-tune your content, so you can review your keywords and phrases to grab the interests of your site’s visitors and ultimately generate more leads and increase conversion rates.

Examples of content to regularly update on your website include the company news section – where you get to mention the latest news about your organization, such as promotions, appointments, awards and honors etc., giveaways or contests – give a service or product away so you can generate more traffic for your website and use it as a promotional campaign.

  1. Security and Protection

Because hackers are always at large looking for websites with security gaps or vulnerabilities to exploit, it is suggested that you have a capable website maintenance team in place to perform periodical maintenance so they can spot bugs on your site and promptly fix them to forestall attacks.

With the service of a website maintenance team, you will be able to keep your website software updated to the latest versions and also install any available security patches. They will also help you to remove any infection or threat if your website gets affected.

Website maintenance strategies may also include, using strong and secure passwords, removing old and outdated applications and backups, and ensuring that no sensitive temporary files are available on your site.

  1. Working Backup

Having and following a regular website maintenance schedule, allows you to have a reliable backup in case your system crashes or something else happens to your website’s source program. It is easier to recover with a working backup than it is to have to start building up your website again from scratch.

Hence, professional website maintenance teams usually back up two website elements: the source code (Javascript, PHP, HTML, CSS codes, and other plugins) after every update, and the website’s content – such as text, images, video, or audio files. This is necessary in order to prevent the loss of files, plugins, and/or content.

  1. New Products and Services

If your company has reviewed or rolled out some new products and services, then it is important that you list these new offers and exciting features online. This is a way to stay in business and keep your company in the competitive market. Without regular website maintenance and flexible website development strategies, you’ll likely have outdated and unavailable offers listed on your website to the disgust of your visitors and prospective customers.

  1. Compatibility with New Technology

The Internet is a rapidly-evolving space as new techniques and technologies are being rolled up and implemented for a better user experience. So, it is required for companies with an online presence to regularly review the compatibility of their websites with the latest technologies.

For example, users might have challenges while trying to access your website from their mobile devices if you do not have a mobile-friendly website. However, website maintenance teams need to regularly review their use of Internet technologies and techniques to implement the latest technologies that will make the website compatible and work properly on all devices.

  1. Cost Savings

Should any mishap befall your website – maybe it gets hacked and you do not have a backup to restore it – that means every dime you spend on website development just went down the drain, and you’ll need to hire the service of another website development expert to build a new website, which is an extra cost in your budget.

The hit of your website’s downtime could especially take a huge toll on your brand if you run a business that heavily depends on online presence for getting new leads or selling products. That amounts to losses and loss of competitive advantage that could have been rightly prevented if you can hire an adroit website maintenance team to promptly fix all errors and bugs on your site.

  1. Improved User Experience

Lead generation and improved conversion rates are a product of an effective website maintenance plan overseen by a competent maintenance team.

It is important that your website meets the visitor’s expectations. This means that strategies to improve user experience and eventually transform to conversion should be done regularly on your website. A poorly functioning website is bad for the brand image you want to sell to new clients, as well as to your existing clients and customers. So, hiring a website maintenance team can help you fix technical issues like page loading errors, broken links, poor grammar, spelling errors, and other issues that may arise eventually after website development.

  1. Proper Monitoring and Tracking

When you dedicate appropriate time and resources to website maintenance, you can properly track if you are still in line with your online marketing goals. Checking the metrics of your website gives you an insight into the progress of your campaigns so you can decide on the next strategy or plans to implement.

If you are behind on your sales goals through your website, that implies that you need to revamp your website development techniques and implement new strategies to help you meet your sales target, but you may never know this without website maintenance handled by a competent maintenance team.

  1. Promotion of Brand Image

Many business owners do not really see the necessity for website maintenance or the importance of hiring a maintenance team to oversee it. Do not forget that your website and its performance ultimately shape how people perceive and rate your corporate image.

Your website’s performance, its loading speed, and other variables all depend on the quality and integrity of the domain host, and contents and plugins & themes – keeping your website’s software, themes and plugins up to date affects the overall performance and ensures your website is performing at its best, while also optimizing the user experience.

Hence, if your website is not up-to-date with the latest technologies and trends, visitors will definitely question the quality of the services you are offering. Should your website not meet the standards expected of a professional site, your customers will go elsewhere.

On the other hand, if you periodically review and keep your website development techniques up to date, visitors will be thrilled with your content and trust your business for integrity and accountability.

  1. Compatibility with Latest Algorithms and Tools

Search engines usually rate sites that are fast, error-free, well maintained, and contain fresh content high in their rankings. So, when you regularly update and maintain your website, your website climbs up in the search results.

In order to optimize your SEO rankings, adequate website maintenance will help you adjust to the demands of dynamic search engine algorithms. Hence, including website maintenance as part of your website development campaign helps you to position your website and business for better hits.

Why You Should Hire a Website Maintenance Team

Now that you know that website maintenance is important for a business as website development, this will be a good point to discuss the benefits of paying for the services of a maintenance team. Even though you can assume these responsibilities yourself, paying a professional website maintenance agency will be more beneficial in many ways as listed below.

  1. Since you’re hiring a maintenance team who specializes in this field, you can bank on their expertise because they know what to look for, what to expect, and how to fix it.
  2. One of the most important advantages of hiring a maintenance team for your business website is that you can focus totally on other areas of your business without having to worry about your website at all. This means that you can concentrate on increasing your business productivity and efficiency rest assured that your website is in safe hands. Then, you would be able to generate enough revenues to cover the maintenance fees.
  3. Outsourcing your website maintenance is cost-effective and the package will be according to your company’s budget. You usually won’t have to break the bank to get a suitable package for your website.

If you have read this whole article, you now know why website development is not just enough, you need to maintain your website too. And if you don’t have the time or skills needed to maintain your site yourself, it’s best to employ the services of a maintenance team. You have a lot more to gain from regular website maintenance than not doing it at all.

]]>
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Reasons Your Small Business Must Have a Custom Mobile-Friendly Web Design https://moridomdigital.com/reasons-your-small-business-must-have-a-custom-mobile-friendly-web-design/ https://moridomdigital.com/reasons-your-small-business-must-have-a-custom-mobile-friendly-web-design/#respond Fri, 11 Feb 2022 15:17:27 +0000 https://moridomdigital.com/?p=4417 Read More »Reasons Your Small Business Must Have a Custom Mobile-Friendly Web Design]]>

We all use the internet now and then, whether through smartphones, tablets, laptops, or PCs. However, it has been found that over 90 percent of the global internet population uses a mobile device to go online, according to Statista. Convenience is the main reason why mobile devices are preferred by most – it is handheld; it is small; you can carry it anywhere, and it’s not heavy! Although this does not eliminate the chances of people using other gadgets to browse the internet, recent studies show that up to 70 percent of web traffic comes from mobile devices.

This data is critical when developing your website. If you haven’t made your website mobile-friendly yet, then it’s more likely that you’ve been missing a lot of potential leads and conversions. As smartphones dominate our daily living, it also becomes a vital factor in maximizing every business’s digital marketing efforts. This lifestyle is here to stay, so take advantage of it.

As marketers and entrepreneurs, it is our responsibility to meet the needs of our consumers and potential clients. As such, the need to adapt to this change or current trend is of the highest importance. Developing a responsive and engaging website is a must but is a bit of a process. It takes skills, knowledge, and expertise to implement tools and strategies seamlessly. This calls for digital marketing professionals like us here in Proweaver.

But before that, let us help you understand mobile-friendliness and how a mobile-friendly website can help widen your reach and drive success. This article will answer the following questions about mobile-friendliness that might be going in your head:

  1. What does a mobile-friendly website mean?
  2. What are the key features of a mobile-friendly website?
  3. Why should a website be mobile-friendly?
  4. How to develop a mobile-friendly website?
  5. What are the benefits of a mobile-friendly website?

custom-mobile-friendly-website

What Does a Mobile-friendly Website Mean?

A mobile-friendly website is characterized by a responsive design that works both ways, which means the website is properly functioning and well-formatted when browsed across devices. A user can view the website optimally on nearly all screen resolutions. It features no usability concern regardless of the device one uses.

What are the Key Features of a Mobile-friendly Website?

Mobile-friendliness remains the primary ranking factor for Google SERPs. If you have a website, make sure it is truly mobile-friendly by ticking these boxes:

  • Optimum image display – images display smaller but still adequately fit the screen resolution
  • Simplified navigation– icons are incorporated into the website for a quicker and more efficient way to browse through your website
  • Static content does not change or reformat– the content is well adjusted to the screen size with no formatting issues or errors
  • Does not rely on mobile OS (operating system) to function properly– it functions on all devices with varying operating systems
  • Functional animations and material designs– animations and other visualizations/designs are added for easier website navigation
  • Effective card design– the content on your website are divided into smaller sections that are easy to scroll through
  • Intuitive interface across devices– use an interface that is familiar to your target market and that makes them feel comfortable while browsing through your website
  • Wearable technology– your website must retain its functionality when browsed through wearable devices like Apple Watch or Android-compatible devices

Why Should a Website be Mobile-friendly?

Having an optimized website design allows your website to adapt to any device, provide an optimal viewing experience for your consumers, and boost your site’s overall performance.

It is also a long-term approach to digital marketing.

 
With a mobile-friendly website, you can save money on future design, development, and maintenance. There is no need to manage two separate websites for two separate devices (e.g., smartphone and desktop) since it is responsive and adapts to every device, which means that it functions as intended no matter the device.

Creating mobile-friendly websites is the future of web design. It is a quality investment that guarantees real returns. Investing in this innovation can help drive success for your brand in the long run.

Not convinced yet? Well, we have curated a list of the benefits you can get from an optimized, mobile-friendly website.

Stay in the Competition

 
A mobile-friendly website engages users more than ever. With higher user engagement comes organic clicks, possible conversions, sales, and a positive return on investment. If your competitors don’t have a responsive website design and you do, their visitors are more likely to become your paying customers. Otherwise, your competitors might get ahead of you in connecting to potential leads and would lead you to experience losses.

Establish Trust and Credibility with Your Target Market and Visitors

 
Imagine browsing through a website with poor designs, visuals, and other marketing materials. Would you like to stay there and learn more about them, or would you close the website and look for a better one? I bet it’s the former. After all, who would want to continue browsing on a website that does not offer user engagement and accessibility?

However, suppose that website is designed for a seamless user experience and mobile friendliness; it’s more likely that you will continue browsing through the website and revisit it for future references. This is because, with a mobile-friendly website, you will be seen by your consumers and target market as flexible, adaptive, and innovative. Remember that website functionality and consistency can help you build credibility and trust from your users.

Because Customers Are Demanding for It

 
Yep, that’s right. Users have a meager interest in an unoptimized site. 61% of online users will abandon a site that is not mobile-friendly. But that wouldn’t be surprising. Fortunately, there is still time. Make sure not to make the same mistake. Partner with professionals in developing your brand and producing a custom-designed website for your business, and make sure that it is responsive and optimized for any screen resolution. This way, your consumers will have a better user experience and give you sales opportunities!

You Can Enhance your Search Engine Results Page Ranking

 
A mobile-friendly website and responsive design enable users to engage with the website more actively. The longer they stay on the website, the more likely they are to convert into customers. And as a result of word of mouth, an increasing number of people will visit the website and possibly convert to consumers. This traffic may assist the website in achieving a higher ranking in Google’s search engine results pages (SERPs), thereby enhancing the website’s accessibility.

You Can Expand Your Horizons and Reach More People

 
Responsive websites facilitate online collaboration. It simply encourages people to share your website on a variety of online platforms.

Mobile-friendliness is also a ranking factor in Google’s search engine results pages (SERPs). A website that is optimized for mobile devices typically ranks higher in search results. It is one of the less-than-secret factors in achieving a higher search engine ranking.

It Is Easier to Manage

 
Rather than worrying about developing two separate websites for desktop and mobile, responsive designs integrate everything. Responsive designs allow you to avoid the hassles of changing the arrangement of texts, images, and videos on your web page, depending on the device your visitors are using. Responsive websites also load faster than non-responsive designs, which helps boost your SERPs rankings on Google.

Potential Consumers Can Contact You Easily

 
Consumers are more likely to do business with you if you are easy to reach and interact with. If you have a mobile-friendly website, your potential leads can easily locate your email address and phone number, prompting them to call you. Having fast and effective communication between brands and the target market offers broad sales and conversion opportunities.

How to Develop a Mobile-friendly Website?

small-business-mobile-friendly-website
Developing a mobile-friendly website is a complex, step-by-step process. Generally, it involves these practices: optimizing JavaScript, optimizing CSS, optimizing images, optimizing loading speed, utilizing caching, and ditching text-blocking ads and pop-ups. But at Proweaver, we offer world-class custom website design services that work around your budget and drive your brand into its full online potential.

Proweaver strategically designs your website to ensure its responsiveness and quality through a comprehensive process. Our experts will work together to identify your custom web design needs, plan the design of your website within the working costs, select optional extra specs to increase impact and visuals, assist with licensing, and schedule the delivery.

Our Process

  1. Setting the Scope

    We help you determine your website design goals, optional extras, licensing, terms & delivery schedule, and overall cost.

  2. Previewing the Design

    We provide a mock-up of the website’s design and the website’s interface according to client specifications within 3-5 days.

  3. Designing and Developing

    We have a skilled team that does the coding of the web design and equips the website with functions specified in the project scope.

  4. Integrating Contents

    We review and complete all the functional requirements and integrate expertly written content to create a fully functional website.

  5. Previewing, Testing, and Launching

    We run, review, and test the responsiveness of the website before launching the newly created custom website online.

  6. Maintaining Performance

    We continuously check the site for errors and opportunities for improvement and provide avenues for support requests.

Proweaver Custom Website Design Features

  • Responsive Website
  • Mobile-Friendly
  • SEO-Ready
  • Free Logo, Design, and Copywriting
  • Custom WordPress
  • Unlimited Revisions
  • Royalty-Free Photos
  • Affordable Pricing

Website design is not just graphic design; it is also information design — communication design. Most web design companies only focus on the aesthetic visuals of landing pages without realizing the value of information embedded on a website and how this could help visitors.

Proweaver PH aims to bring effective technology and digital business solutions to the world. We offer fast, dependable, and world-class tools and strategies. We have offered certified marketing strategies and guaranteed custom software for more than a decade now. Tell us your vision, and we will get you there. With our plethora of services, seasoned with our experience and expertise, we can help you increase your reach and strengthen your impact.

What are the Benefits of a Mobile-friendly Website?

Mobile users’ attention spans are short, and they may be scurrying to find a service during their break times. If your website is not mobile-friendly, you are at risk of experiencing losses both in ROI and click-through rates.

Mobile-friendly websites are specifically coded in such a manner that they can adjust to the user’s screen size and look excellent on whatever device is used. Among other things, mobile-friendly websites typically offer the following benefits and advantages:

  • Streamlined experience across devices
  • Positive ranking signal
  • Prominent calls-to-action
  • Fewer ads and pop-ups
  • Improved mobile conversion rate
  • Improved user experience
  • Easy to locate the contact information
  • Faster load speed
  • More flexible and cost-effective than app development
  • Buttons are large and easily targeted
  • Increased user engagement and average time on site
  • Stay ahead of the competition

Suppose you’re considering a mobile update and/or redesign for your corporate website. In that case, you’ll certainly want to work with an experienced web developer to get the job right and smoothly sailing. But even if you get everything perfect today, the way mobile devices look and function will continue to evolve, and today’s mobile-friendly website may no longer function properly tomorrow due to technological advancements. So, be sure to maintain the performance of your website through continuous testing, creating appropriate adjustments, and putting your mobile users in mind, and you should be OK.

Proweaver is your partner in growth, accessibility, and innovation. Other businesses have extended their reach online. This is high time for you to expand your horizon and bring online success to your business through a website designed by experts here at Proweaver.

For more details about us and how we can help you realize your online potential, you can visit our website at https://www.proweaver.com/. If you would like a complimentary website assessment for your organization, don’t hesitate to get in touch with us using our phone number stated below. We will gladly provide you with recommendations and price estimates.

Phone Numbers:
+1-877-216-0852
+1-877-300-6564
+1 (866) 777-8315

The post Reasons Your Small Business Must Have a Custom Mobile-Friendly Web Design appeared first on Proweaver, Inc..

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11 Custom Web Design Trends to Watch Out for in 2022 https://moridomdigital.com/11-custom-web-design-trends-to-watch-out-for-in-2022/ https://moridomdigital.com/11-custom-web-design-trends-to-watch-out-for-in-2022/#respond Sat, 06 Nov 2021 15:50:53 +0000 https://moridomdigital.com/?p=3957 Read More »11 Custom Web Design Trends to Watch Out for in 2022]]> Web designers are not the only ones who should stay on top of the latest custom web design trends. If you are a business owner with a website, it also pays to know them. Why? Because web design is ever-evolving, and you need to be one step ahead of the competition.

Yes, there are aspects of web design that will remain constant, such as data security and a friendly UI/UX. But there are new elements and features that will make your website stay relevant to the modern audience.

Here are the top custom web design trends you can expect in 2022:

  1. Bright Colors

    2022-custom-web-design
    In the last few years, several companies have used soft neutral colors. That is going to change, however, in 2022. Bold and saturated colors will soon be what is “in.” If you decide to follow this trend, make sure you do not go overboard. Otherwise, your web visitors might think your site is an eyesore.

  2. Organic Shapes

    Back in 2020, geometric shapes were a huge trend among websites. In 2022, though, organic shapes will be king. But what are these shapes? Well, they’re essentially anything that doesn’t have straight lines. Stop for a minute and pretend you’re out in nature. We bet you thought of some waterfall or hill. Did you notice how they look fluid or winding?

    Organic shapes are perfect for separating different sections of your site. They also work well as a background.

  3. Chatbots

    Chatbots have been popular for a while, but they are set to increase in popularity in 2022. Prospective customers will expect to see chatbots when they visit a website since AI and machine learning keep advancing.

  4. Virtual Reality

    Virtual reality, or VR, can instantly bring you to a different world. With it, you can do things like tour a museum without leaving your home. VR is definitely an asset to websites that want to encourage visitors to engage and make a purchase.

  5. Progressive Lead Generation Forms

    Every online business owner should know that lead generation forms are a crucial part of websites. But while you want to know more about your visitors, you cannot spam them with too many questions.

    This will only turn them off. Instead, you can add a dynamic contact form on a landing page and show fields based on their unique experience.

    Dynamic contact forms prevent you from showing too many fields. The first time around, you can ask your visitors for their names and emails. Then, a few days after they convert, you can ask for more details like their phone number.

  6. Thumb-Friendly Navigation

    Responsive design, where your website adapts automatically to your users’ screens, is non-negotiable in this day and age. With more people using tablets and smartphones, it’s necessary to have a site that’s easy to scroll on mobile devices.

    In 2022, expect to have this taken up a notch with thumb-friendly navigation. Most people use their thumbs to scroll their phones. So, if you want to give them a better user experience, make sure that the navigation bar, contact buttons, and menu are all within the thumb’s reach.

  7. Dynamic Content

    Have you ever tried revisiting a website after a few days and noticed something different with the content? This is nothing new. Many state-of-the-art websites can track your history and location.

    However, several web design agencies will recommend that you show dynamic content instead of the boring generic content that is meant for everybody. Dynamic content is basically content determined from past user behavior. If someone has visited your website in the past, then they will not see the same content a new visitor sees.

    We recommend customized or personalized content for e-commerce sites. Your visitors will be more likely to buy something when you showcase their saved or recently viewed items.

  8. Voice-Activated Search

    Have you ever spoken to your phone to search for something on Google? This is an example of a voice-activated search. Right now, it is widely used in smartphones and search engines. But in the future, more websites will also be including this feature.

  9. Inclusivity and Accessibility

    web-design-trends-2022
    These aren’t mere trends. They are essential. People living with disabilities deserve to have equal access to information, meaning web design should accommodate their needs. Beyond SEO, it proves you care about your customers. It also expands your reach to more individuals.

    Here are some accessibility elements you should consider including on your website:

    • Distinct color contrast among backgrounds and text
    • Using labels
    • Adding alt tags to images
    • Including focus indicators
  10. Micro Interactions

    When we talk about micro-interactions, we mean tiny animations that come alive when users tap or click on them. One of the most common examples is a link changing color when you hover over it. But web designers can be more creative and add animations to toggle bars and the like.

  11. Interactive Sections

    If you want to gain a larger following, it would be smart to add interactive sections to your website. These encourage your web visitors to engage with your content and find out more about your brand at the same time.

    Here are some types of interactive sections you can use:

    • Polls and surveys
    • Calculators
    • Quizzes

Wrapping Up

Trends are exactly what they are: trends.

Whether it is web design or smartphones, the fact is that technology is always changing. Elements that users found sophisticated in the past now seem tired and obsolete.

Because of this, it is crucial to constantly update and innovate your website. Search engines will rank you better. Plus, your target audience will see your business as one of the best in the industry.

Stay on Top of the Trends with Proweaver

Do you want your website to stay relevant in 2022 and beyond? Proweaver can help you achieve that goal! With over a decade of experience in custom web design, we’ve helped thousands of clients turn their digital dreams into a reality.

Now, it is your turn to experience our expert services! Go ahead and get in touch with us at +1 (866) 777-8315. Let’s work together to create the perfect website for your business and audience.

The post 11 Custom Web Design Trends to Watch Out for in 2022 appeared first on Proweaver, Inc..

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A Quick Guide to Core Web Vitals for Small Businesses https://moridomdigital.com/a-quick-guide-to-core-web-vitals-for-small-businesses/ https://moridomdigital.com/a-quick-guide-to-core-web-vitals-for-small-businesses/#respond Wed, 06 Oct 2021 08:59:08 +0000 https://moridomdigital.com/?p=3815 Read More »A Quick Guide to Core Web Vitals for Small Businesses]]> Earlier last year, Google announced a major change in their ranking factors — the Core Web Vitals. Before, the search engine prioritized and evaluated websites based on their content. With the new ranking factors, Google will now begin championing websites that provide excellent page experience for their users.

Your customer’s user experience on your website page can now make or break your business. Not only does it determine your search rankings, but it can affect your visitors’ impression as well. Having a good page experience will make it easier for your website visitors to navigate your site. On the other hand, a bad page experience will frustrate visitors, making them leave and never visit your website again.

This new update in Google’s ranking factors aims to help users have a seamless website experience. They also want to encourage website owners to provide an excellent page experience for their visitors. This new user-centric metric will not only optimize page experience but improve business growth as well.

The Three Components of the Core Web Vitals

core-web-vitals-guide
In this blog, we wish to help small business owners understand why the Core Web Vitals matter. We also like to help them realize what this major update will mean for their website. To start, let’s first dig into its details.

The new Core Web Vitals are a set of metrics that Google will use to evaluate a website and measure page experience. It has three components, namely the Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These three will help Google ensure a good user experience as it assesses the loading speed, interactivity, and visual stability of a website page.

  1. Loading Speed: Largest Contentful Paint (LCP)

    LCP will measure the loading time of the largest piece of content to appear on your website’s screen. This could be an image, video, or blocks of text content. The loading speed of a website is a huge element when it comes to page experience. Since we live in a present world where people prefer things to be instant, most of us don’t like waiting for too long. This is why optimizing the loading speed of your site is essential.

  2. Interactivity: First Input Delay (FID)

    Have you ever experienced visiting a website then clicking on a link that takes forever to work? This type of page experience will now be included in Google’s ranking factors. FID will measure how long it takes for the web page to process, register, and respond to a user’s first interaction. The interaction could be anything from tapping a button, clicking an image, or clicking a link. A slower web page interactivity will prevent or affect the user from performing actions, such as signing in and purchasing.

  3. Visual Stability: Cumulative Layout Shift (CLS)

    You have probably experienced trying to click on a button only for it to suddenly shift as the page loads. As a result, you’ll end up clicking on the wrong button instead. If this happens on your website, you will wind up frustrating your visitors. CLS is a ranking factor that will measure how words or other aspects in the web page move around or suddenly shift on the screen while the page loads. Simply put, it will evaluate the visual stability of a website page.

Other factors that the new ranking algorithm will consider

Aside from the three major components, the new ranking mechanism will also evaluate the following:

  • Browsing Safety
    To guarantee every user’s safety, Google will also assess and determine website malware, phishing, and hacking, among others.
  • HTTP
    The new website ranking mechanism will also take into account the site’s associations and evaluate whether or not it is secured.
  • Mobile Adaptability
    Since most users access websites through mobile phones, the Google ranking factors will now consider how optimized a website is for mobile devices. This will include evaluating the site to see if it’s adaptable to a mobile layout.

How will the Core Web Vitals affect small businesses’ websites?

A quality page experience is equally important for the long-term success of a small business. This new update in the search algorithms is an opportunity for small business owners to not only improve customer experience but climb up the search rankings as well.

Moreover, Google also stated that they also aim to release visual indicators to identify website pages that meet all of the new search ranking factors. The said visual indicators will likely have a big impact on click-through rates. The flow of website traffic will be greatly influenced, as well as the user’s perception when visiting a web page. Website owners, especially small businesses, should make sure to meet the new standard in the ranking factors if they wish to stay relevant in the search results.

Why is the Core Web Vitals important?

There are only a few times that we visit the second or third page on a Google search result. Thus, successful website owners always work hard to have their site stay on top of the search results. However, with the yearly updates on search rankings, this can be quite difficult.

The new ranking factors can be both an opportunity and a threat to site owners. For example, if your website is currently at the top of search rankings but is not yet optimized to the new Core Web Vitals, then you may find your competitors filling in that spot later on.

As website owners, you should revamp your website every now and then to suit consumer preferences and align it with the latest changes in SEO. That way, you will not be worrying too much about losing your spot in the search rankings.

How the Core Web Vitals can affect your business revenue?

According to a 2018 Google study, 90% of mobile device users are more likely to leave a website if it takes more than five seconds to load. So, if your site’s Core Web Vitals scores are not good enough, then the slow loading speed and unresponsiveness of your web pages can cost your business revenue.

The visitors who got discouraged with their page experience on your site could have been potential customers who are just a few clicks away from making a purchase or booking an appointment. If you don’t want your business to lose profit, it’s in your best interest to start aligning your website to the new search ranking factors. This will not only boost your sales but your search ranking in the algorithms as well.

Begin evaluating any possible issues that could be slowing your web pages. Assess your website from the ground up. Check for poorly optimized images, videos, or codes and evaluate your server response time. A comprehensive audit of your website can reveal a lot of information that you can leverage to improve the user browsing experience. If you rely a lot on your website to gain customers, you owe it to both yourself and your business to make your site as responsive as possible.

Core Web Vitals FAQs

small-business-core-web-vitals
It is understandable that you may have a ton of questions to ask about the Core Web Vitals. Especially since it contains a lot of technicalities that those who are new to SEO might have difficulties understanding. So below, we have answered frequently asked questions about the Core Web Vitals for your guidance.

Will there be a difference between mobile and desktop?

Currently, Google is only using the page experience as a ranking factor for mobile. This is due to the fact that poor user and page experience is commonly encountered by mobile users compared to those who browse through a desktop.

Which is more important, the page experience or content?

While the website visitors’ user experience is important, we advise website owners to not neglect the relevance of their content as well. A web page with a great user experience. But poor content will never rank higher than a web page that has subpar page experience but great content.

How do I know if my website meets the ranking factors?

To determine whether or not your web page can pass the new search ranking factors with flying colors, we recommend you use any of the following tools:

  1. PageSpeed Insights
    Just simply paste your website URL, and you’ll receive quick and easy results in no time.
    Link: https://bit.ly/3wOV3NR
  2. WebPage Test
    This tool not only provides metrics about the Core Web Vitals but also general information regarding your website’s page experience.
    Link: https://bit.ly/3rhBn49
  3. Google Search Console (GSC)
    You will first need to have your website verified within GSC to use this tool. After that, you will then be able to view and download your site’s Core Web Vitals report.
    Link: https://bit.ly/3Bj1Umn

How to Pass the New Search Ranking Factors

It can be quite difficult for website owners, especially small businesses, to step up their page experience from scratch. We understand that some may have a hard time figuring out where to start. Thus, we have compiled some tips to help you get started with your website and search engine optimization.

  1. Image optimization

    Among the largest influencing factors in the Core Web Vitals are images. Since it is among the main sources of delay in almost all websites, putting them among your top things to optimize will be a great start.

  2. JavaScript optimization

    Optimizing your website’s JavaScript can help speed it up tremendously since it’s the main source of code bloat and delays.

  3. Video optimization

    Videos are increasingly popular in website design nowadays. However, since they are extremely large files, we advise you to optimize them as much as possible.

  4. Font and icon

    Although it seems like they are minuscule details to work on, fonts and icons can also contribute heavily to a website’s loading speed.

  5. Server optimization

    None of the aforementioned optimizations will matter if your server itself is slow. It will be worth your while to upgrade or change hosting to a faster infrastructure.

  6. Minimize third-party scripts

    Third-party comment systems, social sharing buttons, and media embeds can slow down your website. Minimize the use of these plugins or use its fastest versions.

  7. Avoid pre-load filler

    If you use spinners, loading icons, or animations, among others, to indicate that the web page is loading, then we advise you to just work on speeding up your site’s load time rather than using these.

The Key Takeaways

The Core Web Vitals can be pretty technical, especially to website owners who are still new in the digital marketing landscape. Nonetheless, the key point and main purpose of these recent changes in the search algorithms is to improve user experience. As business owners, the convenience of our customers and clients will always come first. Therefore, while making relevant changes to your website, just focus on giving your site visitors the best experience possible.

Moreover, aside from the Core Web Vitals, a lot of changes will still be coming in the future. Although, this will depend on recent trends and consumer behavior. We advise business owners to always stay on alert for big changes not only in search algorithms but in digital marketing as a whole. That way, your website will be up-to-date, and your business can grow further.

Enlist the help of expert developers and SEO specialists!

Rather than doing all these by yourself and risking possible setbacks, it’s still best to hire an expert who can offer genuine advice and help to better your search rankings. If you are a small business owner and still new to the digital landscape, our website developers and SEO specialists can lend you a hand in your digital ventures.

Proweaver is a leading custom website design company that has helped thousands of companies. Reach out to us at +1 (949) 242-9506. We are looking forward to helping you grow your business in the digital landscape!

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How to Write a Marketing Plan: A Comprehensive Guide https://moridomdigital.com/how-to-write-a-marketing-plan-a-comprehensive-guide/ https://moridomdigital.com/how-to-write-a-marketing-plan-a-comprehensive-guide/#respond Thu, 09 Sep 2021 22:24:42 +0000 https://moridomdigital.com/?p=3690 Read More »How to Write a Marketing Plan: A Comprehensive Guide]]>

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Abraham Lincoln knew that preparation is everything. Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.

In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department.

Why You Need a Marketing Plan

How to Structure Your Marketing Plan

5 Pre-Plan Research Steps

How to Plan Your Marketing Strategy

Free Marketing Plan Templates

Why You Need a Marketing Plan

For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age.

https://www.slideshare.net/slideshow/embed_code/key/smV4HOLEp8PT6qHow to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design

Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and you realize that times have changed a bit.

Whatever the case, the steps you take today to create a functional and straight-forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.

But before we dive in, make sure to download our Marketing Plan Templates so that you can follow along with your own document.

Got it? Great! Now, let’s take a quick look at how the marketing plan should be structured.


How to Structure Your Marketing Plan

marketing plan

First, here are the sections that should be in your marketing plan. We’ll go into more detail further down in this post.

  • Business Information
    • Headquarters, mission statement, marketing team, etc.
  • Introduction/Goals
    • What you’re hoping to achieve and how
  • Competitive Analysis
  • SWOT Analysis
    • Identify your strengths, weaknesses, opportunities and threats
  • Target Market
    • Explain who you will be marketing to
  • Buying Cycle
    • How, when and where your buyers buy
  • Unique Selling Proposition
    • Explain what differentiates you from your competition
  • Brand
    • Discuss how your brand is currently perceived and how you’d like it to be perceived
  • Website
    • Talk about how you plan to improve your website
  • Marketing Channels
    • Explain how you will use to following channels to achieve your goals:
      • Content marketing
      • Social media marketing
      • Email marketing
  • SEO
    • Explain how you SEO strategy will be incorporated
  • Measurements and KPIs
    • Detail how you’ll be tracking the progression of your marketing plan
  • Marketing Strategy and Tactics
    • Recap your strategy in a brief synopsis
    • Include 4-5 tactics initiatives

And now, more details:

1. List your Goals First
While developing goals may not be the first step you actually take when forming your marketing plan, listing them first on your final marketing plan document sets the stage for everything to come.

2. Explain Your Research
Research will be the foundation of your marketing plan and should include:

  • Competitive Analysis – Take a look at what your competitors are doing and how this could affect your marketing plan.
  • SWOT Analysis – This is an analysis of your company’s strengths, weaknesses, opportunities and threats, standard to any business or marketing plan.
  • Your Buyer Personas – This will include the demographics of the buyers you are targeting as well as include any personas you want to avoid.
  • Your Buyers’ Purchase Cycle – Understanding how, when, where and why your target market buys is key to converting leads.

3. Explain Your Strategy
Once you have a clear grip on the landscape and understand your buyers, it’s time to explain the strategy. This phase includes:

  • Defining Your Goals
  • Knowing Your USP (unique selling proposition)
  • Ensuring You Have a Strong Brand
  • Making Sure You Have an Optimized Website
  • Creating Kick-Ass Content
  • Defining Your Distribution Channels (email, social, etc.)
  • Creating an SEO Strategy

4. Define KPIs & Measurement Methods
After all the heavy lifting is complete, your strategy is in place and you have begun putting together and implementing your tactical plans, it’s time to measure.

In fact, even before you have implemented your strategy, you should be measuring to establish your baseline. What have you done in the past and what were the results? How can those strategies shift to improve ROI?

Measurement should be done before, during and after — throughout the year, on a monthly or even weekly basis — to ensure that your plans are showing positive results and to shift them if they’re not.

5. List Overarching Strategy and Tactical Plans
Having tactical plans and calendars gives life to your ideas and strategies. Try focusing on 4 or 5 main tactics for the year and create execution plans around these tactics.

Keep in mind that your tactics may or may not be the same as your goals. If your goals are high-level (i.e. to increase traffic by 50%) then your tactic would drill down more on how to get that result — and be as the name implies, more tactical.

Remember: It’s a Guide, Not a Bible

marketing plan

No one can predict the future, which is why you need to remember that your marketing plan should be a living, working document.

This is not a brand handbook or a book on company policy. Your marketing plan should be:

  • A reference that is used throughout the year
  • Malleable to a certain extent
  • Shared with all stakeholders and contributing members of your team

Transparency is important when developing and finalizing the plan. By getting feedback from all departments and being clear on goals, your marketing plan is more likely to be of value and to be seen as a successful tool.

A marketing plan left to collect dust is useless. What’s not useless is a fluid marketing plan that allows for change and is looked upon as a guide, not as a bible.

Before You Plan: 5 Research Steps

marketing plan

A common mistake that many people make is starting on the tactical plan before they have ironed out the strategic plan. But in order to formulate a strategic plan, you need to do your research.

If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a hard time convincing people to buy your product or service, never mind figuring out what tactical initiatives you should be working on.

So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and perform a SWOT analysis.

Below are steps that will help you lay a sturdy foundation for your tactical plans, and allow you to develop reasonable expectations and goals.

1. Check Out the Competition
In order to determine the likelihood of success and define your marketing strategy, you need to understand the competition. Researching your competition first will also help you through the next step of performing a SWOT analysis.

In the world of inbound marketing, there are a handful of strategies that can be useful when researching competitors. Using email and social media while surveying the content landscape will give you an immense amount of knowledge about your industry.

Here are some quick tips to help you understand who you’re up against:

  • Subscribe to receive your competitors’ (or those you perceive to be your competitors) emails.
  • Follow your competitors on Twitter, Facebook, LinkedIn, Instagram, and any other social media site where you can find them.
  • Examine what content your competitors are creating — who it is aimed at, how often is it produced, who is writing it, what the content topics are, etc. MOZ recommends using EdWordle to get a pulse on the competition and keep your data organized.

For more on why these tactics are important, how to implement them and what data you can glean from them, read Competitor Research in an Inbound Marketing World.

2. Perform a SWOT Analysis

marketing plan

Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your company’s strengths, weaknesses, opportunities and threats so that you can develop goals and objectives that are on point and tied to your overall mission.

The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition. Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.

In addition to completing a SWOT for your overall marketing plan, it’s helpful to do a SWOT analysis for the different segments within your marketing plan.

For example, as we will discuss further down in this piece, content marketing, social media and SEO will all be important parts of your overall inbound marketing plan and would benefit from SWOTs of their own.

3. Create Your Buyer Personas

marketing plan

The days of outbound marketing have come and gone. No longer are we looking at audiences en masse. Instead, inbound marketers are honing in on the segments of those audiences that they want to target. This is a crucial step in developing an inbound marketing plan.

Creating buyer personas will help you understand:

  • Who you are marketing to
  • What their pain points are
  • Where they spend time online
  • And a number of other demographic traits

This information will help you to personalize your marketing materials so they are targeted and highly relevant to your audience segments.

Remember: You aren’t trying to catch every fish in the sea. You’re only trying to catch the ones you want, the ones you are targeting because they have the strongest potential to turn into leads. Your net doesn’t need to be wide — it needs to be precise.

For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas. You may need to do research in order to completely develop your personas, but before you dive into that endeavor, check out 9 Questions You Need to Ask When Developing Buyer Personas. You may find you already have all the data you need!

4. Learn Your Buyers’ Buying Cycle
After you have identified your buyer personas, the next step is figuring out how these personas think and ultimately make the decision to buy.

According to HubSpot and adopted by all those who believe in the inbound marketing methodology, there are three steps in the buyer’s journey:

  • Awareness
  • Consideration
  • Decision

Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve.

Here are three stats from Forbes that prove just how important content is in nurturing a prospect throughout the buyer’s journey:

  • 70-90% of the buyer’s journey is complete prior to engaging a vendor (Forrester)
  • A consumer engages with 11.4 pieces of content prior to making a purchase (Forrester)
  • Consumers are 5x more dependent on content than they were 5 years ago (Nielsen)

To learn more about the buyer’s journey and how you can align your marketing plan with your customers buying habits, check out Pardot’s Understanding the Buyer’s Journey. And if you are a B2B company, read our article B2B Lead Generation Starts with Mapping the Buyers Journey.

5. Nail Down Your Budget
Of course, executing all of your marketing hopes and dreams isn’t feasible if you don’t know how much money your company can invest. Identifying your budget will dictate which goals you can tackle first, the manpower you can recruit to help, and the extent to which your marketing plan can go for the month, quarter, or year.

Check out our marketing budget post for more information about planning your budget, and make sure to download our free marketing budget template while you’re there.

How to Plan Your Marketing Strategy

Now that you’ve done your research, you’re ready to start formulating a marketing strategy for your plan.

marketing plan

1. Identify Your Goals
Goals are the most important part of your plan. If you have completed your research, you should have been able to identify your weaknesses and areas of opportunities.

Setting both quantitative and qualitative goals around these findings, as well as developing KPIs, will be essential. They will help you set a clear path, understand your marketing ROI and redirect your tactics as you move through the year, if you find certain strategies are working better than others.

Goals should be obtainable, but not easy. You want to make sure you are shooting for the stars without ending up discouraged and overwhelmed.

Here are some general tips to keep in mind when developing marketing goals and objectives:

  • Evaluate your current position in the market and set realistic goals.
  • Understand your growth year-to-date and set attainable but challenging goals accordingly.
  • Tie your goals to your businesses overall mission and vision.
  • Don’t overwhelm yourself. Pick no more than 2 main goals and 3-5 supporting goals.
  • Accept that sometimes you will fail and not reach all of your goals. Be OK with that and learn from your failures.
  • Create goal milestones to make reaching the goal more digestible.

And remember: We’re are marketers, not heart surgeons. Have fun, get creative and don’t take yourself or your marketing too seriously!

2. Know What Makes You Unique
Knowing your unique selling proposition (USP) and marketing that USP is critical if you want to beat your competition and solidify your company’s value in the marketplace.

Your USP ties in closely with your brand and your content because those are the conduits your USP will be communicated through. And communication is key. Clearly state your USP and do it often — on your website, in your emails, through your ads, etc.

For tips on formulating your USP, check out The Ultimate Guide to Finding Your Unique Selling Proposition.

3. Make Sure You Have A Strong Brand
Branding can be fun, but it can also be tricky.

A brand can be one of the strongest assets a company possesses and, if done right, will encourage customer loyalty every business dreams of. But brand consistency is key.

Check to make sure your brand is consistently represented across all channels, including your:

  • Logo
  • Website design 
  • Tradeshow booths and displays
  • Print marketing materials
  • Business cards and email signatures
  • Advertisements
  • Packaging design
  • Social media profiles
  • Sales collateral

Take a look at all the places where your audience comes in contact with your brand and ask yourself what each piece is saying about your brand as a whole.

If your brand encompasses several sub-brands or subsidiaries, have you strategically audited your brand architecture to leverage maximum brand equity? Not only will a well-designed, cohesive brand architecture benefit you in brand value and recognition, but an online brand strategy will benefit your SEO/search rankings as well.

4. Optimize Your Website
Website design is more than just a pretty homepage.

Your website is often the first impression your prospects will get of your company. That means that your website has to be more than pretty — it needs to be clear and functional.

If your site is cluttered and hard to navigate, you will automatically lose potential buyers. Just think about the last time you went to a poorly designed, cluttered website. Did you stay long? What was your immediate impression of that company?

Similarly, if visitors can’t tell what you sell or why you sell it, they will leave. All it takes is the click of a button and they are on to the next provider. There’s often a direct correlation that if your website is hard to work with, your company must be hard to work with.

So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

For more, check out 4 Examples of Fantastic Web Design for inspiration and consider hiring a web designer who specializes in inbound marketing and SEO to ensure your website is reaching its full potential. Also, consider if you should hire an agency to take your website to the next level (Vital specializes in WordPress website design and development, and Magento website design and development).

5. Create Kick-Ass Content
If you have read anything about inbound or content marketing you have likely heard the overused phrase “content is king.”

While it may be overused, when it comes to inbound marketing it’s pretty spot on. Content is the meat that will attract your buyers. It is what Google uses to search for keywords and drive users to your site and what buyers use to glean information and knowledge about their problem as they move through the buyer’s journey.

Content is all of the written words used to convey your brand including:

  • Website copy
  • Landing pages
  • Blog posts
  • Newsletters
  • Emails
  • Social media posts

But it’s not just having content that matters — it’s having quality content that is consistent. Content marketing is about providing useful information to your customer base. It’s about informing rather than selling.

Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way.

And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you, the company they trust.

Check out Is Youtility the Future of Marketing by Jay Baer, New York Times best selling author and social media and content strategist to learn more about this important concept.

So, your content is essential for nurturing your customers as they move through the buyer’s journey. But in order to do this successfully, you need to know what types of content to use and when.

Here are the recommended content types for each stage of the buyer’s journey.

Awareness Stage

  • eBooks
  • eGuides
  • White Papers
  • Editorial Content
  • Reports
  • Blog Posts

Consideration Stage

Decision Stage

  • Product Comparisons
  • Case Studies
  • Free Trials/Downloads
  • Product Focused Content

But it doesn’t stop there. Buyers aren’t the only ones that like helpful content. Google does too! Creating solid content is important for your SEO strategy.

To learn more about creating a content plan read, How to Build a Compelling Content Strategy for Your Boring Industry or The Secret to a Stand Our B2B Marketing Strategy? Content Marketing.

6. Define Your Distribution Channels
As important as content is, without distribution your content goes to waste. It is useless. So it’s essential to have a clear understanding of how each channel works and to use a mix of paid, owned and earned media.

Social Media

In the world of social media, it pays to have an overall strategy that is tweaked depending on the social channel you are working in.

For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that.

One strategy that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important.

According to sumall.com, the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:

  • Twitter: 1-3pm weekdays
  • Facebook: 1-4pm and 2-5pm weekdays
  • LinkedIn: 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr: 7-10pm weekdays and 4pm on Fridays
  • Instagram: 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest: 2-4pm and 8-11pm weekdays with weekends being the best

Of course, depending on your industry and audience, these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns.

And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.

Much like your content plan, your social media plan needs a strategy of its own that is then integrated with your overall marketing plan.

For more on social media marketing read, Everything Marketers Want to Know About Social Media Marketing But Are Too Afraid To Ask or Three Elements of an Effective Social Media Strategy.

Email

Email marketing is yet another tactic in your inbound marketing arsenal. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website.

For example, if a prospect visits your website and downloads an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with your brand.

Email is also commonly used for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers.

When creating your emails, here are some tips:

  • Keep the content short
  • Include one main call-to- action
  • Add links back to your website
  • Use images
  • Make sure the subject line is catchy

And when it comes to email, you can never test or measure too much.

For more on email marketing read, The Definitive Guide to B2B Email Marketing or Best Email Service Providers for Salesforce:MailChimp vs Constant Contact vs Native Apps.

7. Get Found
SEO

As we have already established, the content you create is important to your strategy, but it is only useful if it finds its way into the right hands.

SEO is what Google and other search engines use to index your pages and allow your content to be found by your prospective customers. In a digital world, SEO is incredibly important. You could think about it as another distribution channel with a whole different set of rules.

In order to use SEO affectively, you must optimize your content. And when we say content we mean all your content — from your blogs to your landing pages to your social tags. In order to do this you need to create a keyword list, which will then allow you to create messaging around the words and phrase you are targeting. But SEO is much more than just targeting keywords. Link building, content and social media all play key roles in a successful SEO strategy.

8. Measure, Measure, Measure!

marketing plan

This is the phase of your plan that should be ongoing. As soon as you put your marketing plan into action, start tracking, measuring and reporting.

The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

You should be measuring, reporting and testing your inbound marketing on a monthly basis to see what is working and what isn’t and to learn more about your buyer base. It might sound like overkill, but this actually can be the really fun part!

Read The 16 Marketing KPIs You Should Be Measuring (But Probably Arent) and How to Calculate the ROI of Your Inbound Marketing Plan.

9. Creating Tactical Plans

marketing plan

Once you have your strategy in place, it’s time to decide what tactics are most important to the success of that strategy.

For example, let’s say a company decides to focus on four main tactics for the year:

  • Blog creation
  • A website re-vamp
  • SEO improvements
  • Custom list development for email campaigns

While they may still want to work on their social media strategy and PR, for the year in question they will devote the majority of their budget towards the four main tactics listed. But they will continuing to allocate smaller budgets towards social media and PR, to keep them running.

In addition, tactical calendars will be needed to help lay out the specifics of each tactic. For example, an editorial calendar will be needed for the content blogging strategy.

There is a lot that goes into creating a marketing plan. But when it’s done right, it will be the most valuable asset your marketing department has.

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Top payment gateways for online businesses in Nigeria https://moridomdigital.com/top-payment-gateways-for-online-businesses-in-nigeria-2021/ https://moridomdigital.com/top-payment-gateways-for-online-businesses-in-nigeria-2021/#respond Sun, 18 Apr 2021 04:38:43 +0000 https://moridomdigital.com/?p=2960 Read More »Top payment gateways for online businesses in Nigeria]]>

Most consumers in Nigeria have upgraded to making payments online rather than the traditional way of making payments. As it is safe, fast, secure, and stress-free. Therefore, merchants are expected to be able to meet up these needs.

As a result, there is a wide range of payment gateways to choose from, as a merchant. Therefore, proper consideration must be made before making your choice. You have to know the solutions each provides, the pricing, the payment methods, the setup fees, accepted currencies, etc.

In this article we’ll discuss the top payment gateways in Nigeria, with their features and pricing:

  • VoguePay

VoguePay is a unique online payment gateway whose vision is to offer buyers and sellers a secure and easy-to-use means of transacting business online.

Also, It allows merchants to give their customers more ways to pay online ranging from internet banking (direct pay), wallet transfers, mobile payment, subscription billing to Bitcoin payment. Receive and make an online payment from anyone even if they have a Voguepay account or not.

Setup fee: N1500 (with Corporate Affairs Commission Certificate) and N2500 (with Government issued Identity cards)

Commission Per Transaction: Naira cards = 1.5%.

(Transactions above NGN 2,500 = 1.5% + NGN 30)

Withdrawal: 0.99% + NGN 99

VoguePay wallet & Wallet Fund transfer: 1%

International currencies:

Transaction fee: 3.8% +

Withdrawal fee: 1.5% +

Payment Method Accepted:

Visa, MasterCard, Bank Transfer, VoguePay Wallet

Accepted Currencies:

Naira (N), USD ($), Euro (€), GBP UK Pound (£), Ghanaian Cedi (GHS) and South African Rand (ZAR)

SDK Stacks: PHP, .net, Java

Annual Fee: Free

  • Flutterwave

Flutterwave makes it easier for banks and businesses to process payments across Africa. The service allows consumers to pay for things in their local currency. Flutterwave takes care of integrating banks and payment-service providers into its platform so businesses don’t have to take on the expense and burden.

Rave is a product of Flutterwave which allows website owners to accept debit/credit payments from customers in 154+ countries. Visa, MasterCard, Verve are supported. Your customers in the United States of America, South Africa, and Nigeria can pay you directly from their bank accounts.

Pricing:

Commission Per Transaction: Local – 1.4%

International – 3.8%

Accepted Payment Method: Local – Mastercard, VISA, Bank Account, USSD, Bank Transfer, POS, Visa QR

International – Mastercard, VISA, AMEX

Setup Fee: Free

Accepted Currencies: BIF, CAD, CDF, CVE, EUR, GBP, GHS, GMD, GNF, KES, LRD, MWK, MZN, NGN, RWF, SLL, RWF, SLL, STD, TZS, UGX, USD, XAF, XOF, ZM

SDK Stacks: PHP, Node, Python, Android, iOS

  • GTPAY

GTPay is a product of GTBank, one of Nigeria’s top banks.

GTPay is a secure internet payment gateway targeted at facilitating payments online. It plugs in with the existing websites of customers and acts as a bridge between the customer’s website and financial institutions. It also accepts both locally and internationally issued cards including Interswitch, MasterCard, and VISA.

Merchants get to value the next working day after the transaction takes place for local transactions and 48 working hours for international transactions.

It allows merchants to view transactions as they occur.

Pricing:

Setup fee: N75,000

MasterCard/Visa (local): 1.5% of transaction amount (subject to a maximum of N2,000)

Interswitch Verve (local): 1.5% of transaction amount (subject to a maximum of N2,000

MasterCard/Visa (International): 3% of transaction amount; no cap

International Gateway Monthly Charge: N5,000

  • PAYSTACK

Paystack is one of the most popular payment gateways at the moment. it was founded by Shola Akinlade and Ezra Olubi who are both graduates of Babcock University.

It allows merchants to accept debit and credit card payments online from their customers. It is an easy and reliable way to accept payments across multiple channels, use payment pages to run online campaigns for your products and services without writing code, with an option to run your subscription business with ease.

As a Paystack merchant, you can payout money directly from your Paystack dashboard to any bank account in the country.

Pricing:

Setup Fee: Free

Commission per Transaction: Local Cards: 1.5% + NGN 100

International Cards: 3.9% + NGN 100

NGN 100 fee is waived for transactions less than NGN 2500

Other fees: NGN 10 – 50 depending upon the amount

BVN Resolve API: NGN 10 per API call

BVN Match API: NGN 15 per API call

Payment Methods Accepted: Card, Bank account, Bank transfer, USSD, Visa QR, Mobile money, POS (coming soon)

Accepted Currency: GHS, NGN, USD

STK Stacks: PHP, Android, Nodejs, iOS, Java, Python, R, ReactJS, React Native, Ruby, VueJS, Xamarin, Yii, NativeScript, Groovy, Erlang, Flutter, Angular, Cordova

  • Interswitch

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. A web merchant can receive online payment from cardholders via Interswitch, WebPay, or WebPaydirect.

Furthermore, the WebPAYDirect product allows for a feature called “split” which lets the customer specify multiple banks to receive the money collected, they also provide customers with real-time reports while WebPAY allows for settlement to one bank and one account only.

Pricing:

Setup Fee: NGN 150,000

The commission per Transaction: For transactions below N133,333, a fee of 1.5% applies, and N2,000 flat fee for transactions above N133,333

Accepted Currencies: Naira only

Payment Methods Accepted: Nigerian cards, Verve, MasterCard, and Visa

SDK Stacks: JavaScript, iOS, Android

  • CashEnvoy

CashEnvoy is the only Nigerian Payment Aggregator/Processor on Shopify. Also, the company has multiple security features on its gateway for theft.

Furthermore, Cashenvoy doesn’t charge for online different variants of cards – merchants can accept local and international – VISA, MASTERCARD, eTranzact, and Interswitch cards. The company simplifies the setup process – by just receiving basic details and forms.

Pricing:

Setup Fee: Free

Commission Per Transaction:

Withdraw funds: NGN 120.00

(fee for withdrawals of NGN 4,000.00 or less)

Receive payments:

Local: 1.5% + NGN 25.00

International: 3.9% + NGN 12.60

Payment Method Account:

MasterCard, GTBank, Interswitch, eTranzact, Visa, Verve, Suregifts, Flatterwave, Cashenvoy Wallet, Mobile money.

  • 2Checkout

2Checkout is an America-based company. It allows Nigerian and other International Merchants to receive payments from customers using their Visa, MasterCard, Discover, American Express, Diners Club, JCB, PIN debit cards, and PayPal.

Pricing:

Setup Fee: Free

Commission Per Transaction: 3.9 % + $0.45 USD

1.5% cross-border fee

Payment Methods Accepted:

American Express, Visa, MasterCard, JCB, Neteller, PO, Skrill, Paypal, Bank Transfer, Interswitch Verve

Accepted Currencies:

All major currencies.

SDK Stacks: Java, Ruby, .net, C#, Python

  • PayU

PayU Readies to Compete With mPesa as it Launches in Kenya

PayU has local operations that span 17 markets which are Asia, Central, and Eastern Europe, Latin America, the Middle East, and Africa

They accept Local and International MasterCard, Visa, Verve, as well as other alternative payment methods – Online electronic bank transfer (EFT) and offline. They are also being used by Facebook to collect payment in Naira.

Setup: It is free but their White-label package has a fee

Local Cards:  not disclosed by them

International Cards: not disclosed by them.

  • Remita

What is Remita? ▷ Legit.ng

Remita by Oshadami Mike is a multi-channel funds collection platform that supports almost any type of biller organization.

The Remita payment gateway can be used by e-commerce sites, insurance companies, educational institutions, utility companies, religious organizations, clubs, and associations etc. to collect various types of fees.

They are mostly used in the government sector to receive payment online.

A good example of this is the CAC Registration. They make use of Remita in processing their payments.

Pricing:

Setup: Free

Commission Per Transaction: Local – 2%

Foreign – 4%

Minimum – NGN 100

Maximum – NGN 2500

Payment Methods Accepted: Internet Banking, Debit/Credit Cards, Bank Branch, POS Terminals, Mobile Wallet, Cash Agents, mPOS, Direct Debit, Standing Order, and Electronic Purse.

Accepted Currencies: Naira, USD

SDK Stacks: .Net, Java, Android, PHP, Python

  • AMPLIFY

Amplify | Nigeria's Online Recurring Payments Solution

Amplify is the smartest way to accept and manage recurring payments in Nigeria.

Features:

Unique Selling Points

  • World-class, bank-level security:

All transactions are processed via a PCI-DSS compliant and 3D Secure payment gateway via an SSL encrypted channel

  • Get your money within 24 hours:

Payments made through Amplify will be in your company bank account within 1 day.

  • Card correction technology:

 If there’s an issue with your customers’ card, Amplify will automatically retry until payment goes through, for up to 2 days.

  • Multiple payment options:

 Accept payments in over 40 currencies from VISA, MasterCard, Verve, and American Express. Your customers will also be able to pay directly from their bank accounts.

  • Accept payments without needing a website:

You can accept payments without needing a coder. Create a simple form, send the link to your customer, and get paid.

Pricing:

Setup Fee: Free

Local Transactions: 1.5% + ₦20 (capped at ₦2,000)

International Transactions: 3.8% + ₦20.

Payment Methods: VISA, Mastercard, Verve, and American Express

Accepted Currencies: More than 40 currencies

SDK STACKS: JSOM

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How To Build The Best Digital Marketing Agency Team Structure In 2020? https://moridomdigital.com/how-to-build-the-best-digital-marketing-agency-team-structure-in-2020/ https://moridomdigital.com/how-to-build-the-best-digital-marketing-agency-team-structure-in-2020/#respond Sun, 04 Apr 2021 17:26:42 +0000 https://moridomdigital.com/?p=2752 Read More »How To Build The Best Digital Marketing Agency Team Structure In 2020?]]>

Digital marketing is perceived to be an easy business, considering that real work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen.

In an ideal scenario, you will invest an equal amount of time and energy in formulating a team that carries out online marketing tasks in the right way.

While formulating the digital marketing agency team structure, you need to list down ideal team positions. In a small agency, one person might be taking care of multiple roles like a department in themselves, but it is better to divide work equally and separately, so the future mishaps can be avoided.

This year, most agencies are opting for gender equality and looking to provide equal opportunities to everyone.

Your goal should be to become a digital marketing agency with a flexible, agile working environment.

Keeping in mind the initiatives of inclusivity and gender awareness, here are some departments you can start in your agency this year:



Creative Department

This is where you are going to make the core of your agency. This department is going to determine the success of your
organization, as the creatives fuel a digital marketing agency’s narrative.

There are many different roles within an agency, but the most common ones are as follows:

• Designers
• Production managers
• Art directors
• Web designers
• Creative directors
• Content writers

These roles are grown out of the need of the hour, and many of these people are paired up to work as a team on a project. For example, the copywriter can be paired with a creative executive to produce slogans for an upcoming logo campaign. Everyone in the creative services department reports to the creative director.

As the agency structure polarizes in 2020, we see many independent agencies joining heads to put better work forward. For example, ten independent agencies have partnered to form Together Group, a hub of the best creative and agile services. They also term themselves the Champions League of owner-led agencies.

independent-marketing-agencies-new-team-structure-together-group





Account Department

It may include finance managers and account directors. When you get multiple clients from varying backgrounds, the creative people at an agency might find themselves often at a loss to manage accounts and other work together. An accounts department or even one executive, in the beginning, is good enough to kick off operations.

In the past, these people were also known as the ‘suits,’ and caused major friction between creative departments at an agency.

Account services department works as the liaison between the agency and the client, so you must hire people who are good at the talking and are excellent problem solvers. They may also be called the face of your agency to a client. Blake Cahill, SVP Global Head of Digital Marketing and Media at Royal Phillips believe that a hybrid model of working with the partners, based on a brand’s maturity is a futuristic approach to this.




Finance Department

One of the most important parts of an agency is the finance department. People at the account services will also be in charge of making sure that the client is billed and reminded to transfer payments.

They take care of everything related to money because money is what you want to make in your agency! That’s why it is crucial to hire a good accounting team who can tell you that a payment is delayed without making it sound like it is your fault.

The department is responsible for paying salaries, benefits, vendor bills, daily business costs, travel costs and any other costs that arise. Once again, it can be a single person or a team of multiple managers working on different sections as a team.




Tech Team

Technical service is an area that has grown drastically, given the client’s need for UX perfection. 14 percent of the fee from digital agencies goes to tech services. This team is the backbone of your many technological endeavors online.

The techies are going to be just like they are shown in the movies- they want their privacy, they don’t want to talk too much, and they are pretty much always solving something or testing something. However, a digital marketing agency should hire people on the strength of their skill set and flexibility to work.

Some major roles you should fulfill are front end developers who will execute and write code to be displayed on browsers, etc. Back end developer will work along, managing the core of an enterprise system.

Back end team will provide what is needed at the front end, and they are also found fixing the CRM or other software issues within the agency. Then there is the data team, who logs in all key info and analytics.

There has to be a quality assurance team that produces ideal testing scenarios and checks on every process during and at the end of the cycle.






Other Departments for Digital Marketing Agency Team Structure


Marketing: the marketing department will perform some key digital operations like developing campaigns and tracking ROI.

A good marketing ratio is 5:1 and the ideal scenario is 10:1. You have to onboard people who can get you a good ROI. The team structure varies, but Marketing people are responsible for creating and running the marketing process on various digital mediums, so a sound knowledge of these mediums is required.




SEO specialist: The struggle to rank on the first page is real, and this year will be all about SEO services. Because Google and other search engines keep changing their algorithms, you need a solid team structure with skilled SEO specialists. Search engine optimization is also one of the top skills a digital agency should acquire.



PPC: another skill that will be useful is to pay per click marketing or PPC. Clients don’t know how to allocate money to a PPC campaign, and your team should be their savior!


Customer support: the account managers might be liaising with the client, but many queries land in for the agency, which has to be handled by an experienced customer services team. The customer service team will also track down customer queries to improve workflow and convey current or future issues to the management.




When issues arise:

As we mentioned before, many agencies have some repeated issues arising between one or two departments. To quote a senior business leader in the US on his ‘digital strategy execution crisis,’

It started so well. We all agreed on our tasks, a timescale and at the very next meeting, the head of sales said they couldn’t do their tasks because they were busy with sales! I could have screamed!

You can successfully avoid these mistakes if you hire the right people. You should also avoid taking on too much and not delivering results as promised.

For this, break down big tasks into smaller chunks, so they don’t seem too overwhelming to your team. Identify quick wins and short, doable tasks that raise the productivity levels of your team. Always appreciate your employees for all the work they do and keep those work meetings short and crisp!

Another set of issues arises when the team does not know each other well. Hold networking sessions where the team can hang out and get to know each other well, as it would help them get along well during work hours.

If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building.

 


Outsourcing

Finally, the question of outsourcing arises. Many agencies outsource what they can’t manage in-house, depending on monetary or resource reasons. In-housing is the dream of every agency owner, but the high demand for solutions should make you think otherwise.


Why Do You Need to Outsource Your Creative Team Staffing Needs Now?

By the end of 2020, up to 47% of businesses will have gone online. And by Q2 of 2021, it is estimated that 70% of businesses will have transitioned to some form of digital platform. 

That means more clients and more business. Is your creative team ready to handle a tsunami of projects?


Moridom Digital is a company that specializes in putting together globally-distributed creative teams ready to work “inside your company’s world”. 

We have all the systems in place to put together a team of the best talents from the world’s top recruitment markets: Central and Latin America, India, Southeast Asia, Eastern Europe, South Africa, and the Middle East.

We hire, manage, and pay your staff but they can report directly to you. This represents the next stage in the evolution of outsourcing and creating globally distributed workforces especially for digital marketing agencies looking to expand their capabilities and augment their existing teams.

It’s the perfect hybrid of having an “in-house outsourced globally distributed team”.

And the best part is, you can save up to 70% in payroll costs when you partner with us for your outsourcing and expansion needs.


Creating, managing and structuring a digital marketing agency is not a one-size-fits-all method. The most logical answer is that it depends.

It depends on the size of your business, the business location, the nature of your business, key business solutions and also on the kind of people who are responsible for running the departments for your business.

So you, the business owner, have to wear a searcher’s hat and find out the people who will make your work shine for your digital marketing agency team structure.

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A Comprehensive Guide to Website Management https://moridomdigital.com/a-comprehensive-guide-to-website-management/ https://moridomdigital.com/a-comprehensive-guide-to-website-management/#respond Sat, 03 Apr 2021 12:53:12 +0000 https://moridomdigital.com/?p=2668 Read More »A Comprehensive Guide to Website Management]]>

If you think you have to have a thorough understanding of web development in order to manage your site, then rest assured this is definitely not the case. However, website management is still very important. If your website is a car, then site management is car maintenance. Just like your car, your website will break down or crash if you don’t perform regular management procedures.

With that being said, site management is not always easy. Depending on your service duration and business type, there is the potential for a massive process comprising a large number of steps.

In this article, we will cover those steps along with the tools that you need to perform them.

Regular maintenance

There are quite a few procedures you need to perform regularly as part of managing your website.

1. Site and data backup

Just like the data on your computer hard drive, your website needs to be backed up from time to time. One primary reason for this is that your site is vulnerable to cyber-attacks, server-side mishaps or other network glitches. With a backup, you’ll be able to have your site up and running in minimal time.

You need to back up your site to:

– Prevent the loss of data

You or one of your teammates may accidentally end up deleting some of your website data. If there is a back-up then these kinds of accidents won’t be a major setback in the smooth operation of your website.

– Minimize loss of revenue

If your website brings in revenue through sales, then every second your site is down is cutting into your profits. A recent backup will enable you to keep this downtime to a minimum.

– Cut downtime loss during site rebuild or renovation

If your website has been active for years then you’ve certainly got a ton of data stored. This can include product pages, edited images and content that has been developed from ideas that took hours or even days to come up with.

When it comes to rebuilding your site, or even renovating a part of it, having the latest back-up of your site on hand is a huge help. Otherwise, years of effort will go down the drain as you have to develop your site from scratch.

There are hundreds of website backup services to choose from, and zeroing in on the right one for you can take quite a bit of research.

To save you the time and effort to do so, we have compiled a list of recommendations;

2. Database optimisation

If your website is subscription-based (a blog site, for example) or is an online store where you can add and update products, then your website has a database. Your site’s database contains all the information you put into your site.

With every database comes a set of responsibilities. That is if you don’t want it to get in the way of your site’s operation. These responsibilities are called database optimisation.

Why do you need to have your site database optimised?

– Your site will load faster.

– You’ll save space in your website database.

– You’ll improve your site data security.

– So how should you optimise your website database?

There are several ways of approaching this, but The fastest and easiest way to optimise your site database is using specialised software. Our top three suggestions are:



3. Checking landing pages

If you regularly run landing page based paid advertisements on social media or search engines, then this step is very important.

The landing page is the first page people will be directed to from your sponsored social media posts or search engine ads, so it’s imperative that it’s up, running and optimised.


When it comes to your landing pages, several issues can arise.

– Slowing down due to heavy traffic.

– New visitors aren’t getting a clear idea of your offer.

– Your web server has a glitch.

– The product or service you are selling may be out of stock.

Whatever the issue is, you’ll catch it if you perform regular checks. Don’t let this get you all riled up, as once again there are tools to address this. Some of the most widely used tools include:

– UnBounce: Gives you a free report on strategies to optimise your landing page conversion.

– AdWordsRobot: This tool checks all landing pages associated with your Google Ads campaigns.

– VWO Landing Page Analyzer: This tool generates a thorough report focused on parameters such as relevance, focus on the goal, propensity to take action and persuasiveness among others.



4. Downtime Preparation and management

Downtime is the duration that your website remains inaccessible. This can be for a whole host of reasons, but some of the most common are:

– Hardware malfunction

For most small and medium businesses, 50% of downtime situations due to hardware malfunction. The processor on the server-side may overheat, the network cables of your ISP may be severed or there may be a city-wide power outage. Despite the level of protection, the hardware supporting your website may malfunction at some point.

– Website hosting issues

Each and every website has to be hosted on a server. These servers belong to ISPs who charge you a fee in exchange for hosting your website.

In their brochures, many ISPs claim to provide 99.99% uptime. While this sounds really good, mathematics says otherwise. Let us break it down.

0.01% of 24 hours = 8.64 s

8.64×7= 60.48 s or about 2 minutes

Over a month, this amounts to 8.64×30= 259.2 s or 4.32 minutes.

Over a year, this would mean a downtime of 8.64×365= 3153.6 s or 52.56 minutes.

We are not trying to give you the impression that your website will be down for 8.64 seconds every single day. In fact, your site may not be down at all throughout a whole month. But it might be down for 2-3 hours on the day and then stay up for the rest of the year. In the above calculations, we have tried to give you an average estimation of the downtime you might face over specific time intervals.

Remember. Every server under the blue sky experiences periodic malfunction.

– Cyberattacks

Cyber attack of 2018

(Source)

There are a massive number of ways a website can be attacked in the digital space. Among those, there are two, in particular, a small business owner should worry about.

Those are:

– DDoS attacks: DDoS attacks, also known as Denial of Service attacks, are a form of cyber-attack which involves flooding your server with requests. Each server has the capacity to respond to a limited number of requests. If incoming requests exceed this critical number, then the server your website is hosted on could crash.

– Malicious bots: There are many black hat hackers who develop bots capable of detecting security weaknesses or penetrable breaches. These bots locate vulnerable sites, exploit those weaknesses and eventually bring those sites down.

The question now is how can you prepare for site down-time?

– Find out if your site is actually down

Sometimes your site may appear to be down to you but not to others. Websites like isitdownrightnow.com can be used to verify this.

– Contact your web hosting provider

Contacting your hosting provider will reveal if the problem lies on their end, but before you do so, make sure to check your email. Sometimes due to regular maintenance or to resolve issues, they may need to take the server down. In most cases, they let clients know in advance.

– If it’s not your hosting provider, then the problem is most likely on your end

The employees in your company responsible for site maintenance or development may have removed an element, updated a plugin to a version that is not compatible or made an adjustment that is the culprit.

In these cases, check the back-end activity log and try to identify the adjustment that preceded the malfunction on your website. Additionally, try to find out why this particular issue caused your site to go down. This way, you’ll be able to prevent downtime due to this issue in future.

You may have heard of the saying “prevention is better than cure”. Although normally this is something we hear from doctors, this applies to in site management just as well.

There are several steps you can take to prevent your site from going down.

– Have your website and domain name hosted by different companies

Your domain name is your website address. For example, HostGator’s domain name is hostgator.com. It is advisable to host your actual website files and your domain name with two different companies. This way, if your website is down, you can have it up via the other host.

– Try a web hosting company using a monthly plan

Many hosting companies offer low-price annual plans. But to determine if your host is as good as they claim to be, you can try a monthly plan to check out their service. During the service tenure, carefully monitor your site’s hosting performance using tools like PingdomUpTimeRobot or ServiceUpTime. Then when you’re satisfied, you can switch to their annual plan.

– Back-up your site frequently

Keep the latest backup of your site hosted with another hosting company. This will ensure your customers and any potential clients can access your services even when your primary site is down.




5. Check site load-time

Page speed load time

One of the most integral parts of website management is checking the load time of your site. Over time, your website will be loaded up with content, leading to a heavier database. This will lead to your site making more requests to your server and therefore taking longer time to load.

There are many reasons your site may slow down. Some of the most common are mentioned below:

– Too many plugins

Too many plugins mean more lines of code in your website’s back end. Loading these extra lines of code means making more requests to the server your site is hosted on. The consequence is longer load time.

– Heavy graphics

If you have an eCommerce site, then it’s likely to quite image-heavy. I’m sure you can already guess what too many pictures mean; additional HTTP requests your server has to tend to. That means your site loads slowly.

– Server performance

This is especially true for shared servers. A shared server has multiple websites hosted on it. That means it has to manage HTTP requests to multiple pathways. If your server’s performance is poor, it won’t be able to keep traffic to so many websites flowing smoothly. As a result, your site will take longer to load.

– High traffic volume

This is quite ironic for business owners. You work hard and spend lots of money on advertising to boost traffic to your website. But when as traffic volume gets higher, your server has to process a huge number of requests creating a spike in load time for your site.

Slow loading times increase the bounce rate of your site, leading to a decline in traffic and eventually conversion rate. If you regularly check your load-time, you’ll stay informed on factors that may be slowing your website down.

You can use GTMetrixPageSpeed InsightsPingdom, or UpTrends to test your website speed.

After you run the test, the job is not over. Go through the report that the tool generates and locate any issues that may be causing a spike in the load time. Once that is done, either address the issue yourself or take it to an expert.



6. Removing redundant elements

A website gets loaded up with many elements that are not essential for it to run smoothly. In fact, there are elements that actually slow it down. These include spamming comments, changes in the site content and many more.

When a visitor logs on to your site, these redundant items load along with the necessary ones. Thus managing your website requires cleaning it from time to time. For this purpose, you can use tools like:



7. Checking website forms for vulnerability

It’s likely that your website has a subscription form, a search bar and in the case of eCommerce, a checkout page form as well.

Many malicious hackers use a technique called “SQL Injection” to get unauthorized access to your site database. Thus regularly checking your website forms is highly recommended to make sure all your user data is safe from breaches.

There are many tools available online for you to check your site for vulnerability, such as;




8. Reviewing Analytics

The analytics section of your website contains information about the traffic channel, visitor’s location, clicks, search queries, search volume, daily traffic volume and more. So going through all the details of this section on a regular basis is likely to give you an education on exactly how your site is performing.

Armed with this knowledge, you and your team can make inferences to help optimise your website. This process is also immensely helpful when locating the performance downfall of any of your landing pages.

Google Analytics provides very thorough data on your site’s user behaviour, but this data is number intensive. With visualisation, these numbers would make better sense to a business owner. To do so, you can use tools like SisenseDomoZoho ReportsInfogram or Google Data Studio to get a visual representation of your site’s analytics.




9. Checking site performance across all browsers and devices

After your website was developed, it was surely tested for browser and device compatibility. But since then, you have installed plugins, uploaded content, added new code lines for site optimisation and made any number of additional changes. If any of these changes don’t sync with a particular browser (or a particular version), this will affect the way it is viewed. This may lead to negative customer experience and ultimately affect your site’s conversion rate.

Testing your site for compatibility across all browsers and devices helps you maintain seamless visibility for your users. Some of the most popular tools to test your website for browser compatibility are:


To check the device compatibility of your site, you can use the following tools:

Customers are the lifeblood of your website. They are the ones you spent so much time and money having your site built for. It’s also them who keep your business up and running. Thus a significant amount of effort should be directed to resolving any issues regarding your customers.

Responding to customer reviews

As you continue to adjust and optimise your business operations to provide better products and services, more and more people will notice. That’s great, but as a consequence, your site will experience a greater number of positive reviews. These reviews may include images and videos as well.

Thus an important part of website management is responding to these positive reviews. Not only does it make those people feel special and improve your business’s customer engagement, but it can boost your SEO rankings as well. So why not do so regularly?

Keeping “Website under maintenance” pages creative and valuable

There is no avoiding website downtime, so a savvy business owner will prepare for it.

One widely practised method is to construct a page that informs visitors that the website is having issues and is down temporarily. This page has a lot of room for creativity and value addition.

How? Let’s elaborate:

You can adorn the announcement that your site is down with engaging tools. These include, but are not limited to:

  • Using text for the announcement that aligns with your brand persona.
  • Placing a humorous image. This help to nullify the feeling of annoyance when people find that your site is down.
  • Links to resources that your intended audience would find beneficial can be placed here as well. Even when down, your site can help people!
  • A fantastic example is chrome’s browser. When your internet connection is interrupted for any reason, the browser window tells you so and also lets you play an interesting game.
google chrome

In this game, you have saved a dinosaur from hitting obstacles. This helps you pass the time and not be so irritated; customer-centric attitude at its best!



Website element management

Website elements include not just everything on your website’s front end, but also those working behind the curtain to make sure your site runs smoothly. This includes text, video, images, plugins, animations etc. Like every other part of your website, these must be tended to. Methods of managing your site elements include:

Updating content

You may be happy with the way your website is performing, and don’t feel the need to make any changes to the site’s content. You may not realize it now, but you’re standing in the way of your business’s growth.

Trends are constantly changing, and your website can benefit from such trends via aligning content such as images, animations, text, colours and whatnot.

Effective site management includes updating your site content regularly. This takes some dedicated research, but more than pays for itself in terms of increases in conversion rates and visitor engagement.

One thing that you must remember when updating site content is to conduct split testing on the content you decide to upload. This is to ensure that none of your content confuses people and drives them away!

Updating Individual plugins

This requires that your site has multiple plugins installed. They can serve various purposes such as JavaScript minimisation, automatic site backup, compressing uploaded image and so on.

The will be updated to these plugins released frequently, sometimes weekly or less. When conducting site management procedures, one key step is to ensure your plugins updated to their latest version.

Why this is important? Because updates perform better than their predecessors, and as a result, your site will perform better as well. This also leaves you less vulnerable to cyber-attacks.

Updating a plugin is not the end of the job, however as it has been observed that some updates can crash a site due to incompatibility, so it’s important to check this.



Security situation management

Every day, focus on website security increases as hackers hone their cyber-attack skills. So it’s paramount that you keep a sharp eye on your site’s security features to ensure integrity.

One of the most reliable methods is to have an expert review your site, looking for chinks in the armour, as this requires extensive technical skill and knowledge.

Even then, there are steps that you can take to further enhance your site security.


Managing passwords

Even if you have set strong passwords for your site’s backend access, they can be stolen. This likelihood increases as hackers come up with innovative new cyberattack tactics. Password management is thus an integral element of site management.

In order to manage your site passwords wisely, consider the following:

  • Use a password generator tool like RoboFormDashLane or LastPass to generate complicated passwords and store them.
  • Do not use the same password for multiple purposes. In case it is stolen, many of your accounts would be vulnerable.
  • Change your passwords every week (or every 3-4 days). This way, even if your password gets stolen, it won’t be valid for long.
  • Have “2-factor authentication” installed on your website as an additional layer of security to protect your site.



Additional steps to enhance site security

Part of managing your site is taking those extra steps to bolster security. Some of these steps are:

  • Making sure your site SSL certificate is renewed. This ensures your site can not be spoofed.
  • Regularly contact your web hosting company to stay informed about their security features and ask for recommendations. If possible, switch to a dedicated server.
  • Make sure your site’s backend access is not granted to any person who does not need it or who no longer works for you.
  • Hire a security expert to install software that can trace the IP address of an attacker. If you know that address, you’ll be able to have it blocked.
  • Perform regular security testing on your site. You can use NetSparkerIndusFace or NoGoToFail by Google for this. Alternatively, you may choose to hire an expert and have it done for you.




High traffic situation management

If yours is an eCommerce website, then it’s likely that your traffic volume will spike at times such as Christmas or Black Friday. If this volume crosses your server capacity limit, your website server could crash. This means no more traffic and no more conversions.

If you want to avoid this business nightmare, then partner with a web hosting company that provides scalable services. This ensures that additional visitors can get speedy access to your website.

As the person responsible for your site’s management, your job doesn’t end here. You are required to perform high traffic testing on your site to get an idea about how well it performs in those situations.

Reports from these tests will reveal any glitches or drawbacks in the code structure or the capability of your installed plugins in high-traffic situations.

You can perform these tests using:



Recap

As we’ve discussed a great number of website management best practices here, here they are again in a nutshell. The management procedures mentioned above are:

Regular maintenance

  1. Site and data backup
  2. Database optimisation
  3. Checking landing pages
  4. Down-time preparation and management
  5. Checking site load-time
  6. Removing redundant elements
  7. Checking website forms for vulnerability
  8. Reviewing analytics
  9. Checking site performance across all browsers and devices


Customer-related situation management

  1. Responding to customer reviews and comments
  2. Keeping “Website Under Maintenance” page creative and valuable


Website element management

  1. Updating content
  2. Updating individual plugins


Security-related situation management

  1. Managing passwords
  2. Taking additional steps to enhance site security


High traffic situation management



Something useful…….

At this point, you should have a fairly thorough idea about managing your website. Even though the management process is time-consuming, you’ll be ensuring that your website is performing optimally.

With that being said, there is a way to bypass this robust management process. Hiring a process automation specialist.

He/she will be able to develop codes that can undertake these processes and perform them over specific intervals. Even though this can be costly, it’ll free up time which you can use to streamline and expand your business.


Concluding

Website management is just like any other aspect of your life. It won’t stay fixed to the five procedures we’ve discussed above. As your website has new and innovative elements added to it, managing it will require newer procedures.

This means that whoever is charged with managing your site need to evolve with it. Since your website is the principal medium through which you interact with your audience, it needs to have its gears well-maintained. A properly-maintained website is will not only serve you longer but will safeguard you from major mishaps over the years.

One last piece of advice. Please don’t feel limited to the management steps we have discussed. If your site requires any additional procedures to ensure its smooth operation, do not hesitate it to include them in your site-maintenance routine. So which of the above you think is the most important for your business?

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