The Best Time to Post YouTube Shorts (From a 7-Figure YouTuber)

I’ll start by saying the best time to post depends on your situation.

I know… not the most helpful answer.

But it’s also the most realistic.

That said, here’s what we know so far.

While no one answer fits all creators, here are the main factors to consider for your situation.

Not all days are equal in the world of YouTube Shorts.

Some days just seem to generate more views.

But it’s not as simple as picking the most popular day across the board.

You’ve got to think about your audience.

Are they scrolling through Shorts on Monday (while thinking about Monday blues), or are they more likely to tune in on a lazy Sunday?

The trick is figuring out when your viewers are most likely to be online.

Just like the day, the time you post matters, too.

At peak hours, YouTube is buzzing, and you want to ride that wave of activity.

Take a look at your analytics and find the time your audience is most active.

Then, adjust your posting schedule accordingly.

And if your viewers span multiple time zones?

That’s another layer to factor into your strategy.

Consider these 3 questions:

• Who are your viewers?
  • Are they more night owls?
  • Or early birds?

Knowing your audience’s lifestyle (and preferences) can give you a big advantage.

Align your posting times with your viewers’ habits and increase the chances of your Shorts getting seen, liked, and shared.

If your content taps into what’s popular or relevant at the moment, you’re more likely to grab people’s attention.

Look at trending hashtags to help you come up with new ideas.

These hashtags are also great to get your Shorts discovered.

Just make sure the trend aligns with your content so it feels authentic.

It never hurts to keep an eye on what your competitors are doing.

When are they posting?

Are their videos performing well at certain times?

You can gather valuable insights by seeing what’s working for others.

But don’t just copy—find gaps where you can shine.

Maybe there’s a time slot they’re overlooking that you can take advantage of.

Ultimately, all these factors work together like pieces of a puzzle.

Finding the right combination of day, time, and content for your channel will take some experimentation.

But that’s also part of the journey.

Keep testing, keep learning, and before long, you’ll discover your Shorts sweet spot!

Now that you know the factors to look out for, here’s a guide to follow.

Treat your posting schedule like a science experiment.

You must test different days and times to see what resonates with your audience.

Try posting at different hours throughout the week and observe how your Shorts perform.

Keep a close eye on views, likes, comments, and shares.

These metrics will give you clues about when your audience is most engaged.

YouTube Analytics is your secret weapon here.

It’s your window into your audience’s behavior.

Check when your viewers are online, what times they’re most active, and which videos have performed best.

These insights can help you pinpoint the ideal times to post.

Make sure to check not only general performance but also when the bulk of your audience tunes in.

This will help fine-tune your schedule.

Consistency is huge.

None of the above matters if you’re not posting videos on schedule.

Your viewers are creatures of habit.

Stick to a consistent posting schedule so your audience can anticipate when new content is coming.

At the same time, don’t be afraid to tweak things if your current schedule isn’t delivering the desired results.

Flexibility is the beauty of Shorts.

You can quickly adjust based on feedback and performance.

There’s no universal rule for the perfect posting time.

What works for one creator might not work for another.

The key is to keep testing, analyzing, and refining your approach.

Monitor your progress over time, adjust as needed, and don’t be afraid to shake things up.

Finding the sweet spot for your Shorts might take effort.

It’s also absolutely worth it.

Stay patient, keep experimenting, and you’ll soon land on a schedule that works best for your channel and audience.

And most of all, don’t forget to be consistent.

Because if you’re not, nothing else matters.

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