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What is OpusClip and Why You Should Try it

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Suppose you wish there were an easier way to repurpose long videos into shorter clips to share on social media or use in your subsequent marketing campaigns.

Best Overall


#1 AI Video Clipping Tool.

In that case, OpusClip may be the right generative AI tool you’ve been looking for. By leveraging machine learning and AI technology, OpusClip makes it easy to break down significant content into smaller digestible pieces that capture attention and maximize reach across different platforms.

In this review, we look closely at what OpusClip can do and discuss why it is becoming more popular with marketers daily.

What is OpusClip?

OpusClip is a groundbreaking video clipping tool that utilizes generative AI technology to repurpose long-talking videos into shorts, making your marketing efforts efficient and 10x faster.

Suppose you’ve got a 60-minute webinar or a lengthy podcast episode. Previously, extracting the key points and turning them into bite-sized content for social media took time and effort.

Now, with OpusClip, you can create an assortment of engaging short video clips from that long content in one click. The tool is so user-friendly and intuitive that it’s doing the heavy lifting for you. Its rising popularity among marketers is a testament to its utility and effectiveness.

Who Created OpusClip?

OpusClip was masterminded by Young Zhao, who co-founded it to make content marketing more efficient and enjoyable.

As CEO, Zhao brings an impressive background in technology and a deep understanding of the challenges facing today’s content creators.

He aimed to create a generative AI video tool that helps marketers repurpose content and saves them hours of precious time. The result is OpusClip, an AI-powered tool, quickly becoming indispensable to many marketers’ toolkits.

Why Should You Try OpusClip?

Anyone with long-form video content can benefit immensely from OpusClip. But you might be wondering why you should try it.

  • Efficiency: With OpusClip, you can repurpose an hour-long video in minutes. It saves you time and energy by automating the clip creation process.
  • Reach: The platform can help you extend your reach. By creating short clips, you make your content more shareable, increasing the chances of reaching a larger audience on social media.
  • Engagement: Short clips are proven to engage audiences more effectively than long-form content. With this platform, you can grab your audience’s attention and keep them interested.
  • Ease of Use: It is intuitive and user-friendly. Even if you’re not tech-savvy, you’ll find it easy to create clips with this tool.
  • Innovation: OpusClip is at the cutting edge of AI technology. By using it, you’re embracing the future of content creation.

Use Cases of OpusClip

Whether you are a digital marketer, a content creator, an educator, or an event organizer, OpusClip can make a difference in your content marketing efforts. Let’s delve into some real-world use cases that might resonate with you:

Best Features of OpusClip

Before we delve into the best features of OpusClip, it is essential to note that the tool is not just for clipping videos. Its four standout features extend beyond video clipping, allowing you to reap the most of your long-form video content.

AI Curation

OpusClip’s AI curation feature uses machine learning algorithms to identify the most impactful parts of your video. This means you don’t have to sift through hours of footage manually. The AI does the heavy lifting, finding the best clips for you.

AI Keyword Highlighter

The AI Keyword Highlighter is a game-changer for content discovery. This feature automatically identifies and highlights vital phrases or topics within your video. It helps you quickly locate and create clips around specific subjects, making your content more targeted and relevant.

AI Virality Score

With the AI Virality Score, OpusClip analyses the potential virality of your clips, giving you insights into which clips might perform best on social media. It allows you to make data-driven decisions when selecting which clips to share, increasing your chances of viral success.

Active Speaker Detection

This feature is perfect for videos with multiple speakers. The Active Speaker Detection can identify and highlight when different speakers are talking, making creating clips featuring specific speakers easier. This is particularly useful in interviews, panel discussions, and debates where multiple voices need to be distinctly recognized.

OpusClip Pricing: How Much Does it Cost?

OpusClip offers two pricing plans:

  • Free Plan: It is free
  • Essential Plan: Starts at US$19/month and US$114/year.

OpusClip Pros and Cons

Like any tool, OpusClip has its strengths and weaknesses. Here are five pros and cons to consider:


  • It takes advantage of artificial intelligence to automate the process of video clipping.
  • Saves significant time by transforming long-form content into bite-sized clips quickly.
  • Easy to navigate and use, even for those who are not tech-savvy.
  • Useful for various professionals, including educators, event organizers, and digital marketers.
  • It offers a free plan and an affordable essential plan.


  • The tool might not be as customized as other advanced video editing tools.
  • Some users need time to familiarize themselves with the AI features.
  • The keyword highlighter may not accurately identify critical topics, depending on the complexity of the video content.
  • It can be expensive for some users.

Starts at $19/month (Essential plan)

OpusClip Possible Alternatives

Finding the perfect tool for creating and sharing video content can be daunting. Therefore, it’s worth considering a few alternatives to OpusClip. Here are four viable options that might be suitable for your needs:


Prezi is a presentation software that allows you to create engaging and dynamic content. Unlike traditional, linear presentations, Prezi allows you to explore ideas nonlinearly, making it more engaging and interactive for your audience.


Camtasia is a robust video editing software enabling you to create professional-looking videos easily. With features like multi-track timeline, visual effects, and animations, Camtasia makes video creation accessible to everyone, irrespective of their technical skills.


Simplified is an all-in-one design platform that assists in creating stunning visual content. Its simplicity and vast library of templates make it an excellent choice for creating high-quality social media posts, ads, banners, and more.


iMovie is a video editing software developed by Apple. Known for its intuitive interface, iMovie makes it easy to create high-quality videos even without prior editing experience. It has various features like filters, themes, and sound effects to enhance your video content.

My Experience Using OpusClip

I’ve been using OpusClip for a while, and it’s been a game-changer. Before, I spent hours sifting through lengthy videos to find the perfect clips. Now, with OpusClip, I can let the AI do all that heavy lifting.

The AI curation feature is hands down my favorite – it’s like having a personal assistant who knows exactly what I’m looking for. And the Active Speaker Detection? Brilliant for those panel discussions or interviews. No more guesswork on who’s saying what!

It took me a little time to get used to the AI features, but it’s been smooth sailing once I got the hang of it. The only real downside I’ve faced is that the keyword highlighter sometimes misses the mark on complex topics, but on the whole, the pros outweigh the cons for me.

If you’re in video content creation, give OpusClip a shot. Who knows, it may become your new best friend!


How Does OpusClip Work?

OpusClip uses artificial intelligence to help you quickly clip long-form content into shorter clips. It has four standout features – AI Curation, AI Keyword Highlighter, AI Virality Score, and Active Speaker Detection – that help you find the most impactful parts of your video and create targeted clips in minutes.

Is There a Free Trial on the Paid Plan?

Yes, there is. You can avail of a 14-day free trial with full access to all features.

Wrapping Up: Is OpusClip Worth it?

In conclusion, OpusClip is an innovative tool that automates finding impactful clips within lengthy videos, saving you considerable time and effort.

Whether you’re an educator, event organizer, digital marketer, or anyone dealing with long-form footage, OpusClip’s potential to streamline your workflow is undeniable.

From its intelligent AI-driven features to its user-friendly interface, it’s designed to make your video editing tasks smooth and efficient. So, why wait? Elevate your video content creation strategy today with OpusClip.

Start your free trial now and experience the power of AI in video content creation like never before!