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7 Best Newsletter Platforms of 2024 (Ranked and Reviewed)

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If you’re considering starting a newsletter, your chosen platform makes a big difference.

As someone who sends emails multiple times a week, I understand what makes a great newsletter platform.

In this article, I’ll share the best newsletter platforms to help your newsletter succeed.

By the end, you’ll know which platforms to go to, the most important factors, and cut down your selection process to the systems that matter.

What Are The Best Newsletter Platforms?

Here are the best newsletter platforms to consider.

1. Beehiiv

The All-in-One Newsletter Platform

Beehiiv

Beehiiv is built to simplify your life.

It combines content creation, distribution, audience expansion, and revenue generation in one sleek package.

Whether you’re an individual writer or running a media company, Beehiiv has the features you need to get your newsletter off the ground.

It will also help you scale and grow quickly.

Let’s dive into what makes it stand out.

Key Features

Here are the key features Beehiiv offers:

  • User-Friendly Email Editor and Design Tools: No complicated software here. You can craft your emails easily, and ensure they look polished every time.
  • AI Writing Assistance: Stuck on what to write about? The AI tool is like having a brainstorming buddy on standby—helping you generate ideas and draft engaging content.
  • Subscriber Management and Publishing: Keep track of your audience without breaking a sweat. You can even create a companion website for your newsletter to expand your presence online.
  • Audience Growth Tools: Want more readers? Beehiiv’s got automated email sequences that work behind the scenes to nurture your audience and keep them coming back.
  • Revenue Generation: Beehiiv is also about making money. Whether it’s ads, subscriptions, or other monetization methods, this platform has multiple avenues for you to generate income.
  • Analytics Dashboard: With Beehiiv’s dashboard, you get a full picture of your performance, so you can see what’s working and what’s not. This data means you get to make smarter decisions – based on real insights.

Beehiiv positions itself as a growth-focused platform that goes beyond basic email marketing.

Plus, the Beehiiv community offers even more inspiration and networking opportunities.

If you’re new, it’s a great place to see what’s working for others and get ideas you can adapt.

Tech Integration

So, how does Beehiiv use tech to set itself apart?

Their AI tools inspire your writing and help polish your content.

This includes multilingual content.

The platform’s language conversion feature helps translate your work if you have a global audience.

One standout feature is its automated email sequences.

These are perfect for setting up sophisticated, triggered email campaigns to engage your audience.

Verdict

Beehiiv is a modern, tech-savvy platform for anyone serious about newsletter growth.

It’s got everything—AI tools, revenue options, and community features.

These come wrapped up in a user-friendly package.

If you want a powerful, growth-oriented newsletter platform packed with smart tech and built for modern creators, Beehiiv might be the answer.

2. Substack

Best For Content Creators

Substack

At its core, Substack is all about putting power back in the hands of creators.

It’s about writing exactly what you want, when you want, and having readers directly pay you for it.

No middlemen or ads interrupting the experience.

It’s just you, your ideas, and your audience.

Key Features

Here’s what you get with Substack:

  • Incredibly easy to use: You write, hit publish, and just like that—your work is on your site, in readers’ inboxes, and in their Substack app. It’s like you’ve got your media hub, minus the usual headaches of setting one up.
  • Substack lets you charge for subscriptionsYes, people can actually pay to read your stuff, and most of that money stays in your pocket.
  • Not just for writers: You can host podcasts, videos, and more. It’s like your mini Netflix, just packed with your unique content.

Substack takes care of all the heavy lifting behind the scenes.

You can forget about website hosting, email delivery, and payment processing.

Instead, you focus on what you do best: creating.

Tech Integration

Substack’s setup is as seamless as it gets.

As I mentioned, their all-in-one system manages everything—from publishing to payments.

No extra tools, no complicated steps.

Just a smooth process that lets you concentrate on creating.

And if you want to go mobile, Substack has an app for that.

Want to dive into audience data and understand what’s clicking with your readers?

They’ve got tools for that, too.

And here’s a big plus: if you ever decide to leave Substack, you can keep your subscriber list and content.

Think of it like renting an apartment but getting to take all your furniture when you move.

No strings attached.

Verdict

If you want a direct line to your audience and the chance to make real money doing what you love, Substack might be the answer.

It’s not the perfect fit for everyone, sure.

But for many, it’s opening doors that have been locked tight for far too long.

Substack’s approach is all about putting creators in the driver’s seat.

3. Kit

Best For Newsletter Engagement

Kit

Kit (formerly ConvertKit) keeps your email list organized and your fans engaged.

In other words, it’s about long-term newsletter marketing.

Kit was built for people who’d rather craft amazing content than deal with tricky tech.

It’s easy enough for beginners to grasp right away, but it also has enough depth to satisfy seasoned marketers.

And for me, that’s a great mix.

Key Features

Ready to see what makes Kit tick?

Tech Integration

Kit understands your business isn’t just made up of one tool.

That’s why it plays well with other services.

Got a Squarespace website? Kit will sync with that seamlessly.

Using Patreon for your community? They integrate well together.

Want to tie things into your Shopify store? They’ve got you covered.

You get to keep using all your favorite tools for different parts of your business.

Kit is there to take care of your emails and integrate well with other tools.

Verdict

So, is Kit worth it?

If you’re a creator who wants to grow an audience (and potentially make some cash through email marketing), Kit is a great fit.

It’s simple to use.

At the same time, it’s powerful enough to scale as your ambitions grow.

4. MailChimp

Best For A Time-Proven Newsletter Solution

MailChimp

MailChimp has been around since 2001, starting as a side hustle for a web design agency.

Fast forward to today, and it’s not just a tool for sending emails.

It’s a full-on marketing platform that’s great for sending newsletters.

Here’s all you need to know about this software.

Key Features

  • User-friendly: First things first, creating emails is super easy with MailChimp. You don’t need to be a tech genius or have a design background. They’ve got tons of templates ready for you to use. Or, if you’re feeling adventurous, you can build one from scratch using their drag-and-drop editor.
  • Automation: MailChimp isn’t just about sending a one-time email blast. The real magic lies in automation. You set up a series of emails that go out automatically based on what your subscribers are doing. For example, you could welcome new subscribers with a series of emails or nudge people who left items in their shopping cart without buying.
  • List Segmentation: MailChimp lets you split your audience into smaller groups based on their behavior, preferences, or any data you have. It’s like having a personal conversation with each subscriber rather than shouting to a crowd and hoping someone hears you.

Tech Integration

MailChimp plays well with others.

It integrates seamlessly with tons of other platforms.

I’m talking about e-commerce powerhouses like Shopify, content management systems like WordPress, and even your favorite social media sites.

What’s awesome is that MailChimp isn’t stopping there.

They’re leaning into AI and machine learning.

Ever heard of predicted demographics?

It’s a great feature that tries to predict the age and gender of your subscribers using data science.

Sure, it’s not 100% accurate, but it’s a nice peek into your audience.

Plus, if you’re into coding (or have a tech-savvy friend), MailChimp has an API allowing custom integrations.

You can tweak and tailor it to meet your exact needs.

This results in customizing their marketing tools to something that’s truly your own.

Verdict

If you’re just getting started with email marketing, MailChimp is a fantastic choice.

It’s user-friendly so you won’t need a tech expert on speed dial.

And as you grow, MailChimp can grow with you.

There are advanced features that can take your marketing game to the next level.

The only downside?

As your subscriber list grows, the pricing can get a bit steep.

While MailChimp nails email marketing, if you’re looking for a full CRM solution, it might fall short in some areas.

5. Flodesk

Best For Designing Email Newsletters

Flodesk

Flodesk isn’t just another email marketing platform.

It’s all about creating gorgeous emails without needing a design degree or tech skills.

Here’s what makes Flodesk special.

Key Features

  • Flat-Rate Pricing: Flodesk offers flat-rate pricing. This means you can keep growing your email list without stressing over escalating costs. This can be a huge relief if you’re a small business or a creator. Unlike other platforms, you won’t be penalized as your list expands.
  • Forms and Landing Pages: Flodesk also makes creating forms and landing pages super easy. Want a cohesive look across all your marketing? Flodesk keeps everything visually consistent and on-brand.
  • User-Friendly Design: Flodesk is also super easy to use. You don’t need to be a tech guru to craft emails that look polished and professional. They offer sleek, modern templates that are customizable to fit your brand.

Tech Integration

Wondering if Flodesk will fit into your current tech setup?

  • Shopify Integration: Flodesk integrates directly with Shopify. This is great if you’re running an online store. You can seamlessly sync your email marketing with your sales platform – it’s straightforward and efficient.
  • Zapier and API Flexibility: If Shopify isn’t your only tool, you can connect Flodesk to almost anything else via Zapier.

And if you’ve got some tech-savvy know-how, Flodesk has an open API.

This open API allows you to build custom connections to fit your needs.

Verdict

If you’re looking for an email marketing tool that emphasizes beautiful design and is easy to use, Flodesk should be on your list.

It’s perfect for those who want their emails to look great without additional design hassle.

Plus, the flat-rate pricing model is a big win—especially if you plan to grow your email list significantly (and who doesn’t?).

But there’s a catch.

If you need highly sophisticated automation or detailed analytics, you might find Flodesk a bit too simple.

It’s not trying to be an all-encompassing platform.

Rather, it shines by focusing on design and user-friendliness.

6. AWeber

Best for Small Businesses and Entrepreneurs

AWeber

AWeber is an email marketing platform designed to help small businesses and entrepreneurs connect with their audiences effectively.

AWeber has been around for many years and offers unique features that make it stand out.

Key Features

  • Drag-and-drop email builder: This is super easy to use. You don’t have to be a tech expert to create emails that look fantastic. Just drag the blocks you want onto the editor.
  • AI integration: AWeber has an AI-powered writing assistant to help you generate content ideas and write emails. Imagine having a co-writer who never runs out of creative juice.
  • Smart Designer: This feature automatically creates branded email templates for you, taking much of the guesswork out of design.
  • Canva integration: You can access Canva’s design tools right inside AWeber. Whether you’re designing an image or tweaking your brand’s look, it’s all seamless.
  • Landing page builder: AWeber lets you create custom landing pages to accompany your email campaigns, making it easy to manage everything under one roof.

Tech Integration

AWeber integrates with a whole bunch of other platforms.

For e-commerce businesses, AWeber links up with platforms like Shopify and PayPal.

Got a WordPress site?

No problem—there’s an integration for that, too.

If you use a CRM like Salesforce or HubSpot, AWeber can sync with those.

AWeber also offers web push notifications.

These notifications allow you to reach out to your audience in their web browsers.

It’s a handy way to keep in touch beyond just email.

Overall, this adds another layer to your marketing strategy.

Verdict

AWeber is a solid choice for a small business or solo entrepreneur looking to improve their email marketing.

It’s powerful enough to get the job done but still easy enough that you won’t feel overwhelmed.

The AI writing assistant is a real plus – especially if you find yourself staring at a blank page.

Plus, the integrations with other popular tools make it fit neatly into your existing workflow.

7. Benchmark Email

Best for creating simple email newsletters

 Benchmark Email

Benchmark Email is all about simplicity and effectiveness in email marketing.

It’s all about helping you connect with your audience and grow your business.

And it does all this without too many bells, whistles, and additional features.

At the same time, it also uses AI to keep up with the times.

Key Features

  • Smart Design AI: What if you had a designer who instantly understands your brand? This is Smart Design AI. Just give it a few hints about your style, and voilà! You get professional-looking email designs that feel like they took hours but took just moments.
  • AI writing tools: Stuck on what to write? Benchmark Email has your back here, too. Their AI writing tool handles writer’s block, so you don’t have to. It helps craft compelling content to send out. This means your email newsletters are sent, read, and appreciated.
  • Premade templates: For those who prefer the convenience of ready-made options, Benchmark Email offers a variety of pre-made templates. These aren’t just your standard, generic designs—they cater to various occasions and industries. Whatever you need, there’s likely a template that fits the bill perfectly.
  • Automation: With Benchmark Email, you can set up sequences that respond to how your subscribers interact with your messages. You can nurture your relationships while freeing up your time for other things.

Tech Integration

Are you using Zapier to sync all your favorite apps?

Benchmark Email has you covered.

This integration makes your marketing workflow smoother than ever.

Plus, they’ve taken the extra step to ensure your emails look fantastic.

This happens no matter where they’re opened.

Whether your subscribers check messages on their phones during a commute or on their desktops at work, your emails will always look crisp and professional.

Verdict

Benchmark Email is a fantastic choice for businesses of all sizes looking to simplify and supercharge their email marketing.

It’s especially great for those who want the advanced features without the complex setup and maintenance.

Is it perfect?

No.

Some users may find they need more sophisticated features as their needs evolve.

But for most people, Benchmark Email has everything you need to run successful campaigns immediately.

Conclusion

Picking the right newsletter platform can make all the difference.

Whether you want something simple or a tool with all the extras, the above list provides an option for everyone.

Do you want easy design tools, money-making methods, or advanced automation?

The right choice will help you reach more people and keep them interested.

Further reading on AdamEnfroy.com:

If you’re torn between two of the most popular tools, you might want to explore my comparison of ConvertKit vs Mailchimp to see which one suits your needs best.

Alternatively, if Mailchimp doesn’t quite fit your style, check out my list of Mailchimp alternatives that offer cheaper and possibly better solutions.

If you’re still unsure which email marketing software to choose, my guide on selecting the right email marketing tool might help make that decision easier.

I’ve also reviewed AI content platforms for those diving deeper into AI tools.

Here, you can find insights into some of the best AI-powered email and content creation options.