Skip to content

How to Make Money on Twitch: A Step-by-Step Guide

Table of Contents

How can someone make money on Twitch? Wonder no more! This guide shows you exactly how to make money on Twitch, whether a gamer or a content creator.

Twitch has become a leading platform for gamers, creatives, and entertainers to showcase their talents and build a community. With over 140 million active users, Twitch offers exciting opportunities for individuals to turn their passion into a profitable endeavor. How cool is that?

Well, whether you’re a seasoned gamer or an aspiring content creator, there is always a way to enjoy your time on Twitch while also earning some money. So, if you need an easy and fun way to make money online, Twitch can be the platform for you.

But where do you start? How exactly do you make money on this popular streaming platform? This guide equips you with the knowledge and strategies you need to monetize your Twitch channel effectively.

Best Strategies on How to Make Money on Twitch

How to make money on Twitch

Step 1: Understanding Twitch

Before diving into the money-making aspect, it’s essential to understand the platform itself. Twitch is a live-streaming platform primarily focused on gaming. However, it has continually expanded to include various other categories, such as art, music, and cooking. It now allows users to broadcast their content in real-time, engage with viewers through live chat, and build a loyal following.

Familiarize yourself with Twitch’s features, community guidelines, and the types of content that thrive on the platform. This way, you can identify the best category to focus on and the best strategies to monetize your Twitch channel.

Step 2: Setting Up Your Twitch Account

To get started on Twitch, you need to create an account. We’ll walk you through the process of setting up your Twitch account, customizing your profile, and optimizing your channel settings for better discoverability.

Generally, your Twitch account is the foundation for your streaming journey and making money on Twitch. So it’s crucial to make a strong first impression and establish your unique brand identity.

How to Set up Your Twitch Account

Sign up for Twitch

You have two options when it comes to creating a Twitch account. You can choose either a desktop sign-up or a mobile sign-up. Let’s start with the first one!

Desktop sign-up follows the following steps:

  • Head to Twitch’s official website,,
  • Click on “Sign Up” at the top right corner,
  • Enter your name (username), email address, date of birth, and password in the form,
  • Agree to Twitch’s terms and conditions,
  • Click “Create Account.”

If you prefer mobile sign-up, refer to the following easy steps:

  • Head to the Apple Store or Google Play Store
  • Download and install the Twitch app
  • Open the app and click “Sign Up” at the bottom
  • Enter your name (username), email address (or phone number), date of birth, and password in the form.
  • Agree to Twitch’s terms and conditions
  • Tap “Create Account.”

That’s it! You’ve successfully set up your Twitch account. However, you must wait for the platform to send you a confirmation code (6 digits code). This can be either through your email or phone number. Once the confirmation is done, your account will be ready.

See Related: How to Make Money Online for Beginners

Step 3: Customizing Your Profile and Optimizing Settings

Once you have created your account, you should understand how to customize it and optimize settings. Here are a few things you can do to make sure your profile stands out:

  • Upload a great cover photo
  • Create an interesting bio
  • Add more information about yourself in the “about me” section
  • Customize your channel URL
  • Link your social media accounts
  • Set up donations

These steps will help you create a compelling profile that viewers can easily digest. You should also optimize your Twitch settings to make your content discoverable and reachable to more people. This includes updating videos, setting categories for streams, and enabling notifications.

Step 4: Choose a Niche

Choosing a niche is quite essential for the success of any business. This is not any different if you want to make good money on Twitch.

For starters, you should choose a niche you love and have some expertise in. Esports, music, art, cooking; whatever you choose to focus on, ensure you know what works well in your chosen field.

It’s also important to research other popular streamers or influencers and analyze their content and strategies. This way, you can create unique and engaging content that will draw more viewers. More viewers will increase your chances of making more money on Twitch.

Step 5: Creating High-Quality Content

Content is king on Twitch, and delivering high-quality content is key to building an audience. Therefore no matter the type of content you choose to offer your audience, it should be captivating.

You should establish a consistent streaming schedule, be interactive with your audience, create engaging content, and set goals to measure progress. Once you have these components in place, it will be easier for you to make money on Twitch.

So how do you create quality and captivating content?

Here are a few tips to help you out:

  • Include helpful content that viewers can take away
  • Participate in conversations with your audience
  • Engage in activities or challenges
  • Provide useful advice and insights on topics you’re knowledgeable about.

Step 6: Get the Right Tools and Equipment

Now it’s time to ensure that you have what is required for your streams. This includes a good-quality webcam, microphone, headset (optional), streaming software, and a strong internet connection.

You can start with basic equipment and upgrade your gear as you grow. But make sure the quality of your content is the top priority. You should also consider getting a good editor to help you enhance your video’s appearance.

Step 7: Begin Streaming and Grow your Channel

By now, you’re now ready to make money on Twitch. People can start viewing your stream as soon as you go live and make donations through the platform.

However, streaming is not enough. That’s if you need to grow your channel and make more money. As such, you should ensure that you promote your streams.

This can be on social media platforms like Facebook, Twitter, or Instagram. It will help to grow your audience and create more monetization opportunities.

Step 8: Monetize your Channel

Now, here comes the most exciting step; making money on Twitch. When it comes to monetizing your Twitch account, you have a few options.

  • Twitch Subscriptions
  • Advertising/Sponsorship
  • Donations from viewers
  • Twitch Affiliate program
  • Twitch Partner Program, etc.

These and more options will help you make good money on Twitch if you make the right combination. We will discuss these money-making opportunities later to show you how to unlock each stream and maximize your earnings.

See Related: How to Become an Amazon Influencer

Step 9: Collaborate and Network

Collaborating with other streamers and networking will increase your chances of making more money on Twitch. For instance, you can join communities, engage in online discussions, or just simply connect with established streamers in your niche.

But what are the benefits?

  • Increased exposure
  • Improved content quality
  • More opportunities for monetization

The idea is to learn more from other streamers and grow your audience. And the larger your audience base becomes, the more money you’ll take home at the end of the month.

Step 10: Expand Beyond Twitch

While Twitch is a fantastic platform, diversifying your income streams is essential for long-term success. You can do this by creating content for other platforms, like YouTube or Instagram.

Additionally, you can create and monetize a blog with ads, start a podcast, or write an ebook. These options will help you to expand your reach beyond Twitch and, ultimately, increase your chances of making more money.

Best Ways to Make Money on Twitch

Making money on Twitch

As mentioned earlier, there are various ways to monetize your channel on Twitch.

1. Twitch Subscriptions

Subscriptions are one of the primary ways for Twitch streamers to generate revenue. And here is how it works:

Usually, viewers can subscribe to your channel for a monthly fee. The subscription unlocks several benefits, such as exclusive emotes, ad-free viewing, and subscriber-only chat.

However, for you to make money through subscriptions, you must be accepted into the platform’s affiliate program – The twitch affiliate program.

From here, the Subscribe button will appear, and your fans can support you by subscribing. Normally, subscriptions on Twitch range between $5 and $25. And in most cases, the streamer will get half this amount.

2. Donations

Donations provide an avenue for viewers to contribute directly to their favorite streamers. This works best for beginners as they can’t set up subscription tiers yet. But they can still accept donations from their viewers.

Streamers can set up donation links or integrate third-party platforms like PayPal or Streamlabs to allow donations. Many viewers donate to express their appreciation for entertaining content or support streamers’ financial goals.

So, if you are new to the platform and want to start making money instantly, donations are an excellent point to start.

3. Twitch Bites

Besides subscriptions, the Twitch affiliate program also allows streamers to make money through Twitch bites. So, what are they?

Twitch Bites are microtransactions that viewers can purchase and send to their favorite streamers. Usually, viewers use these bites to cheer streamers and support their work. And for every bite you get, you receive one cent in money value.

Streamers have the option of setting up a minimum limit of cheers or bites they can receive. So, depending on your audience base and subscription tier, you can set the number at a higher minimum. For instance, some streamers set this minimum to 100 bites.

The more cheers you get, the more money your Twitch account fetches.

4. Running Ads

Twitch streamers can also make money through advertising brands or products. For instance, when your channel becomes big enough, you will start getting offers from brands looking to market their products and services on the platform.

But to start earning through ads, you must first join the Twitch Partner program. Once you are a partner, you can now run ads on your stream. Twitch will pay you for every ad you post, depending on the impressions and engagement it gets.

According to some Twitch streamers on Quora, every 1,000 ad views fetches you around $3.50. Now, that’s good money if your audience base is huge. However, if your viewership is limited, it means you won’t make any meaningful income. 

See Related: Best Food Affiliate Programs

5. Brand Sponsorships and Partnerships 

When your streams get more viewers, ads will not be the only way to that can make you money on Twitch. A large audience will attract brand sponsorships and partnerships. 

In this case, a brand may decide to sponsor your channel if they feel you match their target audience. You form an affiliate relationship with the brand and get paid for reviewing or promoting their products.

This method is quite profitable, as some Twitch streamers reported making up to $10,000 from sponsored streams. But just as I mentioned, you must have a massive audience before this can happen. Also, your audience and content must align with the brand’s or company’s promotional goals.

Mostly, companies and brands will look for content creators with over 10,000 followers. This guarantees them that their products will be seen by as many people as possible.

Once sponsored, you can promote a brand or a product in several ways. For instance, you can mention their products or services during your streams. This is like urging your viewers to consider buying such a product or service. And that’s why it’s important that your audience aligns with a company’s products or services.

However, with this kind of promotion, you must indicate that you are receiving some compensation for promoting the said product or service. Also, you must put a disclaimer distancing Twitch from the advert.

The second option is where a brand sponsors an entire stream. This will involve including the brand’s name as the title of your stream. It lets your viewers know that the brand has sponsored the stream.

See Related: How to Reach Out to Brands as an Influencer

6. Amazon Associates

Affiliate marketing is one of the primary ways that people earn money online. Amazon Associates is one such affiliate program that can help you make money on Twitch, especially before you amass a huge following.

With this program, you are free to mention Amazon products during your streams. And by including Amazon affiliate links, you get paid for any products your viewers buy through the links.

To get started with the Amazon Associates program, you must register for an account. From here, all you need is to get people to buy products using your link and get paid.

But how much money can you make with Amazon Associates? Well, it depends on the product category you promote and the number of referrals you bring on board.

For instance, according to Amazon, luxury beauty products will earn you around 10% for every sale, while games fetch up to 20%. Others, like toys, might go as low as 3%. As such, you should be keen on your choice of category as it determines how much you will take home.

7. Patreon Subscriptions

Usually, you are unable to set up subscription tiers for your new account on Twitch. However, this doesn’t mean you can’t make money through subscriptions. It’s pretty possible with Patreon.

Patreon is a platform that helps streamers get consistent income from subscriptions. Users can set up different tiers and ask their viewers to pay monthly fees for special benefits.

For instance, you can have tiers like $2, $5, or even $10 per month. And with each tier comes exclusive benefits unavailable in other tiers. These might include things like “Patron Activity Feed” access and “personalized thank you shoutouts.”

8. Merchandise

I’m sure you’ve heard about influencers promoting and selling their own products. Well, it’s an excellent money-making option on Twitch, especially for streamers with massive followings.

Usually, selling your own merchandise involves creating designs that your viewers will find attractive and useful. You can then set up a store on platforms like Shopify, Tee Spring, or Spreadshirt and start selling the products to your followers.

Some of the popular items you can sell include hoodies, hats, pens, t-shirts, and pens with your beautiful designs or logo. If you can promote and convince your followers to make purchases, it means you’ll be making more money on Twitch. In other words, making money on Twitch depends on the combination of several strategies and opportunities.

See Related: Top Influencer Brands 

Leveraging your Twitch to Make More Money

Your audience base is paramount when it comes to making money online, especially through social media platforms. For example, the more followers you have, the more your bargaining power is, and the more companies will be willing to work with you.

That’s why you shouldn’t waste your large Twitch following. Even as you make money on Twitch, you can use your audience base to make even more money off Twitch.


You can branch out to other platforms or activities to supplement your Twich income. You can do this in several ways, such as:

1. YouTube

YouTube is another platform that allows you to make money through your content. As such, you can create a YouTube channel, direct your audience here, and make even more money.

This is an excellent option as it allows you to make money even when you aren’t holding your live streams. And as it goes, more income streams, more money. YouTube can even be part of your passive income goals come true.

2. Training

Have you ever thought of sharing your Twitch expertise with new streamers? This can be a great source of income if handled well.

Usually, new streamers are green in most things pertaining to making content and growing viewership on Twitch. So, why can’t you coach them at a fee?

You can provide training sessions and help them understand how to grow their accounts better. Also, show them how to maneuver and make money on Twitch. You can do this through video call sessions or live streaming. You can even set up a course and have people pay for it.

Requirements for the Twitch Partner Program

You must meet some eligibility requirements to qualify for the Twitch Partner Program. And while there are no clear-cut guidelines, you must achieve the following milestones:

  • Have streams amounting to 25 hours or more
  • Ensure that these streams occur on 12 different days
  • The streams must have an average viewership of 75 people

From here, you can start thinking of making money on Twitch through ads.

Frequently Asked Questions

How much money can I make on Twitch?

The earning potential on Twitch varies greatly and depends on several factors. These include the size of your audience, the engagement level of your viewers, and the monetization methods you employ. Some successful Twitch streamers have been able to generate substantial incomes through subscriptions, donations, sponsorships, and other revenue streams. However, it’s important to note that building a profitable Twitch channel requires consistent effort, high-quality content, and a dedicated fan base.

Can I make money on Twitch as a beginner?

Absolutely! While it may take time to establish a significant income, even beginners can start making money on Twitch. Focus on building your brand, creating engaging content, and connecting with your audience. As you grow your channel and gain more viewers, you can explore various monetization options available on Twitch.

How can I attract more viewers to my Twitch channel?

To attract more viewers, consider the following strategies:
Stream regularly and maintain a consistent schedule.
Interact with your audience and respond to chat messages.
Network with other streamers and collaborate on joint streams.
Promote your Twitch channel through social media platforms and gaming communities.
Provide high-quality and unique content that stands out from the competition.

Do I need expensive equipment to start streaming on Twitch?

While having high-quality equipment can enhance your stream’s production value, it’s not necessary to start with expensive gear. Many successful Twitch streamers began with basic setups and gradually upgraded their equipment as they grew. A decent computer, a reliable internet connection, a microphone, and a webcam are usually sufficient to get started.

Are there any age restrictions for streaming on Twitch?

Yes, Twitch requires users to be at least 13 years old to create an account and stream on the platform. However, there are additional guidelines and restrictions for users under 18 years old. It’s important to review Twitch’s terms of service and community guidelines to ensure compliance with the platform’s rules.

Related Resources

× Let's Chat On Whatsapp