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What is Zeda IO and Why You Should Try it

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Are you searching for a product discovery tool that will supercharge your customer-focused team’s success? Look no further – Zeda IO is here!

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Zeda IO

AI-powered Product Discovery for Customer-focused Teams.

Not only does it provide AI-powered insights to help fuel success, but its simple, intuitive user experience and data privacy & control features make it stand out from other similar tools.

To see if this product discovery platform can live up to all the hype, let’s look closely at our review of Zeda IO.

What is Zeda IO?

Zeda IO or Zeda.IO is an AI-powered product discovery platform explicitly tailored for customer-focused teams. Its primary function is discovering customer problems and helping teams decide what to build next.

Zeda.IO combines the power of product intelligence with user-friendly design, making it easy for teams to identify customer needs, create effective product strategies, and drive business outcomes.

This tool is more than just data—it transforms insights into decisions and actions that align with customer needs and business goals. Its unique blend of AI-powered insights and user-centric design makes Zeda.IO a worthy contender in product discovery tools.

Who Created Zeda IO?

Prashant Mahajan and Vaibhav Devpura, co-founders of Zeda IO

Zeda.IO was founded by two visionaries, Prashant Mahajan and Vaibhav Devpura. With a wealth of experience in product management, they saw an opportunity to create a platform that genuinely understands users’ needs.

These two forward-thinkers envisioned a tool that could help product management teams navigate the complexities of user behavior and align their strategies with user goals.

Their vision became Zeda.IO, a powerful tool that offers insights into user behaviors and provides strategic guidance to help product teams effectively achieve their goals.

Why Should You Try Zeda IO?

So, why should you give Zeda IO a go? Here are five compelling reasons that demonstrate its value:

  • User-Centric Design: Zeda.IO is all about YOU! Its design is based on real user behavior patterns, making it more intuitive and easy to navigate. For instance, have you ever been frustrated by tools that feel too complex? With Zeda IO, you’ll enjoy a user-friendly interface that makes sense.
  • AI-Powered Insights: This isn’t just about data; Zeda IO leverages artificial intelligence to deliver meaningful insights. Imagine having a personal assistant that sifts through the noise of raw data and presents you with actionable information. That’s what Zeda.IO is all about!
  • Privacy & Control: In today’s world, maintaining control over your data is essential. Zeda IO understands this and prioritizes your data privacy. It’s like having a lockbox for your data; you hold the key, and no one else can access it unless you permit it.
  • Efficient Decision-Making: Have you ever felt stuck while making critical business decisions? The unique blend of insights and user-centric design in Zeda IO aids you in making sound decisions based on objective data, not just gut feelings.
  • Guidance for Product Teams: Zeda.IO isn’t just a tool; it’s a guide for your product team. It’s like having a knowledgeable coach who understands your team’s challenges and guides you toward effective strategies. If you’ve ever felt like you’re shooting in the dark, Zeda.IO is the flashlight guiding your way.

Use Cases of Zeda IO

Now that we’ve elaborated on the features and benefits of Zeda IO, let’s dive into some real-world examples of where you can take advantage of this innovative product discovery tool:

  • Product Development: Suppose you’re part of a product development team working on the next version of your software. With Zeda IO, you can gain insights into what features users most engage with and which aren’t. This data can guide your team to focus on enhancing popular features and improving or removing less popular ones.
  • Marketing Strategy: If you’re in the marketing department, Zeda IO can be your secret weapon. With its AI-powered insights, you can understand what product features resonate most with your customers, helping you craft more effective marketing campaigns.
  • Customer Experience Management: Imagine you’re a customer experience manager, and you’ve received mixed customer feedback. Zeda IO can help you analyze user behavior, pinpoint areas of the product that may be causing confusion or dissatisfaction, and strategize on improvements.
  • Data Security: As a data officer, you’re always concerned about the privacy and security of user data. With Zeda IO, you have complete control over your data, ensuring you can maintain your users’ trust while gaining valuable insights.
  • Business Strategy: Zeda IO can help you make data-driven decisions if you’re on the strategic planning team. By understanding your customers’ needs and behaviors, you can align your business strategies more closely with your customer base and drive better outcomes.

Best Features of Zeda IO

Zeda IO has many features designed to empower product teams and improve their decision-making process.

Here, we will take a closer look at four distinctive capabilities that give it a significant edge in the market of product discovery tools.

Workflow Integrations

Zeda IO seamlessly integrates with your existing workflows, making it a versatile tool that can be utilized across various platforms. There is no need for radical changes or adaptions in your processes; Zeda IO slides in smoothly, making it a great tool that enhances productivity rather than disrupting it.


The roadmap feature in Zeda.IO allows teams to visualize their product development journey from inception to launch. With this feature, you can map out your goals, align your team’s efforts, and track your progress, all while ensuring that your strategies align with customer needs and business objectives.

Strategy & OKRs

Zeda IO’s Strategy & OKRs feature helps you set, measure, and achieve your objectives and key results. This feature provides clear direction and focus, ensuring that your team’s actions align with the organization’s strategic goals. With this, Zeda.IO becomes integral to your strategic planning process.

Capture & Centralize Feedback

Zeda IO’s Capture & Centralize Feedback feature is truly a game-changer. It allows you to gather customer feedback from various sources and centralize it. This way, you get a holistic view of customer opinions, making understanding their needs easier and aligning your product development strategy accordingly.

Zeda IO Pricing: How Much Does it Cost?

Zeda offers two pricing plans:

  • Pro Plan: Starts at $99/creator/month
  • Custom Plan: Contact Zeda to learn more about this pricing plan.

Zeda IO Pros and Cons

Before we delve into the pros and cons of Zeda IO, it’s important to remember that every tool has its strengths and weaknesses. Below are five of each for Zeda IO:


  • Zeda helps to make product management simpler and smarter.
  • It provides a central hub where teams can collaborate in real time.
  • Offers an intuitive and easy-to-navigate interface.
  • Provides valuable, actionable information from raw data.
  • It helps make sound decisions based on objective data.
  • Zeda acts as a product team guide, providing effective strategies.


  • The pro plan starts at $99 per month, which may be a significant investment for small businesses.
  • While Zeda IO integrates with existing workflows, compatibility with all platforms isn’t guaranteed.
  • Some features may have a steep learning curve for users new to product discovery tools.
  • While helpful, AI-powered insights might lead to an over-reliance on technology, potentially overlooking human intuition and expertise.

Starts at $99/month (PRO PLAN)

Zeda IO Possible Alternatives

Before we delve into the alternatives, it’s essential to be aware that every tool has unique features and capabilities that can make it a perfect fit for your needs. Here are four possible alternatives to Zeda.IO:


ClickUp is an all-in-one project management platform that offers custom task views, goals, docs, reminders, and more. Its versatility makes it suitable for teams of all sizes and industries.

While it lacks some of the AI-powered insights of Zeda.IO, ClickUp offers a comprehensive suite of features for managing tasks and projects.


Pendo is a product cloud providing user insight, guidance, and communication for digital product teams. If your main goal is to understand better and guide your users, Pendo might be an excellent alternative to Zeda.IO. It also provides features for analyzing user behavior and guiding users through your product.

Salesforce Service Cloud

Salesforce Service Cloud is a customer relationship management (CRM) platform for customer service and support. It integrates with other Salesforce products and provides insightful analytics, making it a valuable tool for customer service teams.

It might not be as product-focused as Zeda IO, but it’s a powerful tool for managing customer relationships and providing excellent service.


Asana is a project management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives. It offers tasks management, project planning, collaborations, and more features.

If your primary concern is managing your team’s work and projects, Asana might be an excellent alternative to Zeda IO. While it doesn’t offer the same data-driven insight as Zeda.IO, it’s a robust tool for keeping your team organized and on track.

My Experience Using Zeda IO

During my time with Zeda IO, I found it to be a nifty tool! The way it consolidates data from disparate sources is quite impressive. No more jumping around between Excel sheets and tabs – everything I needed was in one convenient dashboard.

What I particularly loved was the Capture & Centralize Feedback feature. It was like having a direct line to my customers’ thoughts. Pretty cool.

However, it wasn’t all sunshine and rainbows. The initial setup was challenging for me. I won’t lie; I scratched my head a few times, trying to figure out some features. But once the learning curve was tackled, it was smooth sailing.

And yes, the price tag did make me gulp a bit. But considering the insights and efficiency it brought to my workflow, it’s a worthy investment.

So, if you’re still on the fence about Zeda.IO, my advice is to give it a shot. After all, you never know until you try, right?


How Does Zeda IO Work?

Zeda.IO is an AI-powered product discovery platform that helps teams optimize their product planning process. It offers features, including data collection and analytics, user engagement insights, and collaborative workspaces.

With Zeda IO’s intuitive interface, teams can capture customer feedback from various sources and turn it into actionable insights for better decision-making.

Zeda also offers AI-powered suggestions to help teams customize their product roadmap. Teams can use the insights generated by the tool to optimize their product discovery and development process and create a successful roadmap for success.

What Customer Support Options Does Zeda IO Offer?

Zeda IO offers several customer support options to answer any questions or issues that may arise. They have a rich knowledge base filled with how-to guides and tutorials. Users can also contact their customer support team via email or live chat for personalized assistance.

Does Zeda IO offer a Free Trial?

Yes, Zeda IO provides a free trial period for users to test the platform and see if it aligns with their product management needs. As for the duration and terms of the free trial, it’s best to check Zeda IO’s official website or contact their customer service for the most current information.

Wrapping Up: Is Zeda IO Worth it?

In conclusion, Zeda IO emerges as a cutting-edge product discovery tool that empowers teams to streamline their planning process, generate actionable insights from raw data, and foster collaboration.

Its robust feature set, intuitive interface, and AI-powered suggestions make it an indispensable asset for teams aiming to optimize their workflow and develop a successful product roadmap.

Suppose you’re looking for a solution that combines the functionality of a project management tool with the power of data analytics. In that case, Zeda IO might be the tool you’ve been waiting for.

Don’t just take our word for it; start your free trial today and experience the Zeda IO difference firsthand!

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