25 HOT Digital Products to Sell Right Now (and How to Market)

Here are the best digital products to sell.

Ebooks are one of the easiest digital products to create.

If you are knowledgeable about any subject, you can turn it into a valuable ebook.

Marketing ebooks works best through social media and influencer partnerships.

Online courses allow you to offer in-depth knowledge and training on your expertise.

You can dive deep into your chosen topic and provide your students with the help they need.

But there’s no point in going all in when creating lessons if people don’t get what it’s about.

Make sure to create an engaging landing page highlighting your course’s value.

Use email marketing and webinars to build interest before your launch.

Also, people love being able to try before they buy.

You could offer a free mini-course to get potential students hooked.

If you’re an artist, digital art is a growing field.

Whether it’s custom illustrations, game design elements, or social media graphics, there’s a demand for creative visuals.

Another one for you if you’re design-savvy.

Templates and themes are top-selling products.

You can create resume templates, website themes, or social media layouts that people can easily customize.

As for marketing?

Show how easy they are to use through video tutorials.

Offering a free template (while upselling the premium version) is another great way to attract product leads.

If you have a music or sound design talent, you can sell tracks for video creators, apps, or games.

Collaborate with content creators on platforms like YouTube and offer them samples of your work.

Sound effects sell best when bundled into themed packs.

The perceived value is much higher in this case.

Always aim to optimize your music files with clear titles and tags to improve searchability.

This makes it easier to market and for people to find what they’re looking for.

Businesses and content creators need high-quality images to enhance their content.

Photographers can make good money by selling stock photos.

Organize your photos into themed collections and offer free samples to attract buyers.

From meditation series to language learning, audio guides are a versatile digital product.

Offer a preview or free chapter to give potential customers a sample of your guide.

Imagine having an exclusive VIP club, but online.

That’s what a membership site offers.

You can share premium content like tutorials, articles, or Q&A sessions that people pay for (monthly or annually).

To entice members to join, offer free content as a preview.

A limited-time free trial or discounted first month can also convince them to stay after seeing the value.

Want even better results?

Use testimonials from current members to add credibility and create social proof that encourages more sign-ups.

Print-on-demand combines digital design with physical products.

You create a design, and when someone orders, it’s printed and shipped – without you worrying about inventory.

Instagram and Pinterest are perfect for showcasing your products like mugs, t-shirts, or posters.

Collaborating with micro-influencers is also effective.

Send them free products in exchange for exposure to their highly engaged audience.

You can also use any upcoming festivities to run limited-time promotions.

This tactic is a great way to create urgency with a sense of FOMO (Fear of Missing Out).

Video tutorials are extremely popular for teaching any skill.

You can also use it with other digital products – whether it’s membership sites, online courses, or even as a bonus to ebooks.

Start by breaking your subject into easy-to-follow video lessons.

Offer a free introductory video to draw people in and let them experience the value of your course.

Web app templates allow non-coders to create functional websites without writing code.

These customizable templates are perfect for small business owners or startups who want a plug-and-play system installed in their business.

To sell them, create videos showing how easy it is to use for any business.

Then, engage with no-code communities online, share your expertise, and build trust through your content.

This is one of the best ways to market your templates effectively.

Also, a free sample template can act as a lead magnet.

Once potential customers see what you can offer for free, they’ll return for premium versions of your work.

Graphic design elements like icons, vectors, and clipart are in high demand.

A subscription newsletter lets you monetize your expertise with curated, valuable content.

Offer a free tier or sneak peeks to attract subscribers while keeping premium content behind a paywall.

Infographics turn complex information into visually appealing and easy-to-understand designs.

They’re highly sought after by marketers, educators, and business professionals.

LinkedIn is an ideal platform for promoting your infographic packs.

Why?

Professionals on this social media platform need data visualizations.

Bundling your infographics by theme or industry, and offering custom designs, allows you to charge premium prices.

This method also offers a great way to address specific customer needs.

For typography enthusiasts, designing and selling unique fonts is a fantastic digital product.

Graphic designers and businesses are constantly on the lookout for fresh fonts.

To market your fonts, focus on visual appeal.

If you have skills to share, hosting live virtual workshops can be profitable and rewarding.

It allows you to teach and interact with participants in real time.

This is different from an online course.

In a virtual workshop, the focus is on working with participants to enable real-time implementation of your knowledge.

On the other hand, an online course is more passive for the students.

To market your workshop, consider partnering with influencers who can co-host and introduce you to their audience.

Excel wizards can turn their skills into profit by creating business spreadsheet templates.

Templates for tracking finances, managing projects, or analyzing data are always in demand.

Use YouTube to create tutorials that showcase how to use your spreadsheets, highlighting their value.

Highlight the amount of time (and/or money) saved and you’ll have a digital product that can sell well.

Creating a challenge program, like a “30-Day Habit-Building Challenge,” can be highly engaging.

Include instructions, worksheets, and progress trackers to keep participants motivated.

To market your challenge, promote it in Facebook or LinkedIn groups focused on self-improvement.

Offering prizes for completing the challenge can increase engagement.

Email marketing also compliments this type of digital product.

Sending daily reminders and motivation is a great way to get more people to complete the challenge.

And the best part?

Once you have a winning formula, you can do additional challenges in new markets without starting from scratch.

If you can create eye-catching animations or GIFs, these products are gold for social media content.

Digital stickers are hot right now.

These stickers are especially useful for messaging apps, digital planners, and social media content.

Etsy is an excellent marketplace for selling digital stickers.

You can also promote your stickers on Instagram stories with previews to attract buyers.

Offering themed bundles, such as seasonal stickers, is a great way to encourage larger purchases.

For branding experts, creating logos and branding kits is a lucrative option.

New businesses and influencers always need a strong visual identity.

To market these kits, social media channels (Instagram would be my top pick) are your friend.

Show before-and-after examples of your branding work to highlight the value.

You can also consider offering discounted branding consultations for those who purchase your kits.

Pinterest is another powerful platform for reaching small business owners and creators.

These platforms are attractive for those seeking branding inspiration – so you should be there if you’re selling logos and branding kits.

White-label resources are a huge time-saver.

These can be resources (think guides or templates) that businesses can rebrand.

Market them by contacting small businesses and agencies that could benefit from these resources.

Offering a demo version showing how easy rebranding is lets potential buyers see the product in action.

Like other products, creating a strong landing page is essential for attracting B2B customers to your white-label resources.

Your landing pages should demonstrate how your resources save time and money.

After all, this is what business owners are interested in.

Digital planners and organizers are transforming the way people manage their lives.

These interactive tools can help users stay on top of tasks, goals, and even daily habits.

You can go wild with customizable calendars, to-do lists, habit trackers, and goal-setting sections.

The items you include depend on who your target audience is.

After all, students, professionals, or retired people have different goals, aspirations and to-do lists.

But what’s common is that people always look for ways to get more organized and stay productive.

And that’s why this digital product can be such a great idea.

Make your product irresistible by showing people exactly how to use the planner to its full potential.

Offer a free, basic version to attract users.

Once they see how well it works, you can upsell premium features or themed versions.

Think of themes like academic, fitness, or business planners.

Digital asset packs can include anything from sound effects and brushes for digital art software to coding snippets for developers.

They’re perfect for designers, game developers, video editors, and artists looking for high-quality resources.

By offering ready-made, high-quality assets, you’re solving a real problem and offering immense value to the creative community.

Show off your asset packs through demo reels or galleries that let potential buyers see your products’ versatility.

Whether it’s an AI content generator for marketers, data analysis tools for researchers, or custom chatbots for businesses, specialized AI tools are in high demand.

By automating routine tasks, these tools allow people to focus on more important work, saving time and money in the long run.

I would pick a niche in this case.

Let’s say you’re targeting bloggers.

Offer AI tools that help me develop content ideas, generate article outlines, and more.

The best way to sell such tools?

Let potential customers experience them firsthand.

Offer free trials or demo versions that allow users to see the benefits with real data.

These are some of the hottest digital products to sell right now, complete with marketing tips to help you succeed.

Remember, the key to success in the digital product world is providing value, being consistent, and always learning.

Now, go out there and start creating!